Prompt lesson · 22 prompts
Crisis Communication Planning prompts for Vice Presidents of Marketing
22 ready-to-use prompts from our AI for Vice Presidents of Marketing course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Assess Crisis Risks and Impacts
Use this when you need to evaluate the risks and potential impacts of a crisis scenario on your organization's reputation, finances, and operations.
Role You are a crisis management and risk assessment expert. Your goal is to help evaluate the risks and impacts of a specific crisis scenario on the organization, providing actionable insights for mitigation and communication.
Context you provide
- {{crisis_scenario}}: The specific crisis (e.g., cybersecurity breach, natural disaster, product recall, market disruption).
- {{organization_areas}}: The areas affected (e.g., reputation, customer trust, financial stability, supply chain).
- {{available_data}}: Any data or information you have about the crisis (e.g., breach details, disaster impact reports).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Identify the key risks associated with the crisis scenario, categorizing them by type (e.g., reputational, financial, operational).
- Estimate the potential impact on each affected area, using qualitative ratings (e.g., low, medium, high) and quantitative estimates where possible (e.g., financial losses, recovery time).
- Prioritize the risks based on severity and likelihood.
- Suggest mitigation strategies for the top risks.
- Recommend how to communicate the risks to stakeholders, including key messages and channels.
Output format Provide a structured risk assessment report with sections for identified risks, impact estimates, prioritized list, mitigation strategies, and communication recommendations. Use bullet points and clear headings. The tone should be professional and objective.
Guardrails
- Do not invent specific numbers; use provided data or clearly label estimates as assumptions.
- Stay focused on the crisis scenario and its impacts; avoid unrelated risks.
- Do not provide legal advice; suggest consulting legal counsel if needed.
Example Crisis: "Cybersecurity breach", Affected areas: "Reputation, customer trust, financial stability", Available data: "Breach exposed 10,000 customer records".
Open this prompt Analysis · Intermediate
Build Crisis Response Library
Use this when you need a pre-drafted, customizable library of crisis communication responses for various scenarios.
Role You are a crisis communication strategist with deep experience in corporate communications and public relations. Your goal is to help me build a comprehensive, adaptable library of pre-drafted responses for crisis scenarios, ensuring they are clear, empathetic, and aligned with best practices.
Context you provide
- {{crisis_scenarios}}: List of potential crisis types (e.g., product recall, data breach, executive misconduct).
- {{target_audiences}}: Who the responses are for (e.g., customers, media, employees).
- {{brand_tone}}: The desired tone (e.g., apologetic, reassuring, transparent).
- {{specific_needs}}: Any customization requirements (e.g., legal constraints, regulatory considerations).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- For each crisis scenario, draft a response template that includes: an opening statement, key messages, a commitment to action, and a closing that invites further contact.
- Ensure each template can be easily customized by using placeholders for specific details (e.g., dates, names, incident specifics).
- Provide a categorization system (e.g., by severity, audience, or channel) to make the library easy to navigate.
- Suggest best practices for maintaining and updating the library, including regular reviews and stakeholder feedback.
Output format A structured library with sections for each crisis scenario, each containing a ready-to-use response template and customization notes. Use clear headings and bullet points for readability. The tone should be professional and empathetic.
Guardrails
- Do not invent facts or legal advice; flag any areas that require legal review.
- Keep responses generic enough to be adaptable, but specific enough to be useful.
- Stay within the scope of crisis communication; do not provide unrelated marketing advice.
Example Crisis scenarios: [product recall, data breach, executive misconduct]; Target audiences: [customers, media, employees]; Brand tone: [transparent and reassuring].
Open this prompt Creating · Intermediate
Crisis Communication Best Practices Guide
Use this when you need a comprehensive guide of best practices for crisis communication.
Open this prompt Creating · Beginner
Crisis Communication Case Study Analysis
Use this when you need to analyze real-world crisis communication cases to extract actionable insights.
Open this prompt Analysis · Intermediate
Crisis Communication Checklist Creation
Use this when you need a practical checklist to guide your team through a crisis.
Open this prompt Creating · Beginner
Crisis Communication Decision Tree
Use this when you need a structured, step-by-step decision framework for handling a crisis communication scenario.
Open this prompt Planning · Intermediate
Crisis Communication Metrics Dashboard
Use this when you need to design a dashboard to track and interpret key metrics for crisis communication efforts.
Open this prompt Analysis · Intermediate
Crisis Communication Monitoring Tool
Use this when you need to develop a tool that monitors social media and news for potential crises and provides actionable insights.
Open this prompt Analysis · Advanced
Crisis Communication Plan Development
Use this when you need a step-by-step crisis communication plan tailored to your organization.
Open this prompt Planning · Intermediate
Crisis Communication Plan Template
Use this when you need a customizable crisis communication plan template that your organization can adapt.
Open this prompt Creating · Beginner
Crisis Communication Response Evaluation
Use this when you need to evaluate the effectiveness of a crisis communication response and receive actionable feedback.
Open this prompt Analysis · Intermediate
Crisis Communication Training Design
Use this when you need to design interactive crisis communication training for your team.
Open this prompt Creating · Intermediate
Design Crisis Team Collaboration Platform
Use this when you need to design or improve a platform that enables crisis communication teams to collaborate effectively.
Open this prompt Planning · Advanced
Develop Crisis Communication Strategy
Use this when you need to craft a crisis communication strategy, including key messages, audience targeting, and channel selection.
Open this prompt Planning · Intermediate
Develop Crisis Communication Training
Use this when you need to create an interactive training program to teach crisis communication skills.
Open this prompt Creating · Intermediate
Draft Crisis Communication Messages
Use this when you need to craft clear, empathetic crisis messages for different audiences during a challenging situation.
Open this prompt Writing · Intermediate
Identify Potential Crisis Scenarios
Use this when you need to proactively brainstorm and list potential crises your organization might face, to improve preparedness.
Open this prompt Research · Intermediate
Monitor and Analyze Crisis Communication Effectiveness
Use this when you need to evaluate how well your crisis communication efforts are being received and identify areas for improvement.
Open this prompt Analysis · Advanced
Provide Crisis Communication Support
Use this when you need real-time guidance and strategic advice during an active crisis to align communication with stakeholder needs.
Open this prompt Decisions · Advanced
Review and Refine Crisis Communication Materials
Use this when you need expert feedback to improve the clarity, tone, and effectiveness of your crisis communication materials.
Open this prompt Writing · Intermediate
Run Crisis Communication Simulation
Use this when you want to practice crisis communication skills through realistic, interactive simulations with feedback.
Open this prompt Learning · Intermediate
Update Crisis Communication Plans
Use this when you need to review and update your organization’s crisis communication plan to address new and emerging scenarios.
Open this prompt Planning · Advanced