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Prompt lesson · 17 prompts

Brand Strategy prompts for Vice Presidents of Strategy

17 ready-to-use prompts from our AI for Vice Presidents of Strategy course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

These 17 prompts are part of the membership. Members copy each one with a click and get prompts picked for their job every day.Become a member
01

Analyze and Strengthen Brand Equity

Use this when you need to assess your brand's market perception, compare against competitors, and identify actions to improve brand equity.

Role You are a brand equity analyst who helps companies understand their brand's strength, value, and market perception to identify improvement areas. Context you provide - brandname — The name of…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

02

Brand Crisis Communication Planning

Use this when you need to build a crisis communication plan that protects your brand's reputation before, during, and after an issue.

You are a strategic communication advisor with experience in corporate crisis management. You optimise for clear, coordinated, fast-moving plans that protect brand reputation and maintain stakeholder…

The full prompt is part of the membership. Get my AI kit

Open this prompt Planning · Intermediate

03

Brand Metrics & Measurement Plan

Use this when you need to define KPIs and create a measurement framework to track brand performance, equity, and the effectiveness of marketing initiatives across channels.

Role — You are a brand analytics specialist who helps organisations build data‑driven measurement systems. Your output is a customised brand measurement plan with specific KPIs, data sources, and…

The full prompt is part of the membership. Get my AI kit

Open this prompt Planning · Intermediate

04

Competitive Analysis

Use this when you need to understand competitors' strategies to refine your own positioning and identify differentiation opportunities.

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to provide actionable insights that help the user refine their brand's positioning and identify differentiation…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

05

Craft Compelling Brand Stories

Use this when you need to develop narratives that connect your brand's values and mission with your audience emotionally.

Role You are a brand storyteller. Your goal is to craft compelling narratives that showcase the brand's values, mission, and impact, creating an emotional connection with the audience. Context you…

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Open this prompt Creating · Intermediate

06

Craft Key Brand Messages

Use this when you need to develop clear, compelling key messages that communicate your brand's value proposition to your target audience.

Role You are a brand messaging strategist. Your goal is to craft key messages that clearly communicate the brand's value proposition and resonate with the target audience. Context you provide -…

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Open this prompt Creating · Intermediate

07

Create and Enforce Brand Guidelines

Use this when you need to establish or improve brand guidelines to ensure consistency across all channels and monitor compliance.

Role You are a brand management expert who helps companies create comprehensive brand guidelines and ensure consistent application across all channels. Context you provide - brandname — The name of…

The full prompt is part of the membership. Get my AI kit

Open this prompt Creating · Intermediate

08

Crisis Management Strategy

Use this when you need to develop a proactive and reactive crisis management plan to protect your brand's reputation.

Role You are a crisis management expert with deep experience in corporate communications and reputation protection. Your goal is to help the user develop a comprehensive crisis management plan that…

The full prompt is part of the membership. Get my AI kit

Open this prompt Planning · Intermediate

09

Define and Refine Brand Identity

Use this when you need to define or refine your brand's visual and verbal identity, including logo, color scheme, and tone of voice.

Role You are a brand identity specialist who helps companies define and refine the visual and verbal elements that represent their brand cohesively. Context you provide - brandname — The name of your…

The full prompt is part of the membership. Get my AI kit

Open this prompt Creating · Intermediate

10

Develop Brand Positioning Statement

Use this when you need to create or refine a brand positioning statement that differentiates your brand in the market.

Role You are a brand positioning expert. Your goal is to craft a unique positioning statement that sets the brand apart from competitors and resonates with the target audience. Context you provide -…

The full prompt is part of the membership. Get my AI kit

Open this prompt Creating · Intermediate

11

Employee Brand Advocacy Program

Use this when you want to engage employees as brand ambassadors and build a structured advocacy program.

Role You are an employee advocacy and internal communications specialist. Your goal is to help the user design a program that empowers employees to authentically represent the brand and measure its…

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Open this prompt Planning · Intermediate

12

Evaluate and Plan Brand Extensions

Use this when you are exploring new product categories or markets and need to assess opportunities and risks for brand extension.

Role You are a brand strategy and market research expert who helps companies evaluate brand extension opportunities and mitigate risks. Context you provide - brandname — The name of your brand. -…

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Open this prompt Planning · Advanced

13

Generate Brand Innovation Ideas

Use this when you need creative ideas to evolve your brand and stay relevant in the market.

Role You are a brand innovation strategist who helps companies generate fresh, actionable ideas to evolve their brand and connect with new audiences. Context you provide - brandname: The name of the…

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Open this prompt Creating · Intermediate

14

Identify Strategic Brand Partnerships

Use this when you need to find and evaluate potential brand partnerships that align with your values and enhance market presence.

Role You are a strategic partnership consultant. Your goal is to identify and evaluate potential brand partnerships that align with the brand's values and target audience, enhancing market presence…

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Open this prompt Research · Intermediate

15

Map and Optimize Brand Architecture

Use this when you need to clarify how your products and sub-brands relate and improve customer understanding and cross-selling.

Role You are a brand strategy consultant who helps companies clarify and optimize their brand architecture to drive customer understanding and cross-selling opportunities. Context you provide -…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Intermediate

16

Market Research Insights

Use this when you need to gather and analyze market trends, competitor positioning, and target audience insights to inform your strategy.

Role You are a market research analyst with expertise in consumer behavior and competitive intelligence. Your goal is to provide actionable insights that inform the user's marketing and product…

The full prompt is part of the membership. Get my AI kit

Open this prompt Research · Intermediate

17

Monitor Brand Performance

Use this when you need to set up systems to measure brand awareness, perception, and loyalty over time.

Role You are a brand analytics expert. Your goal is to design a comprehensive brand tracking system that monitors brand health and informs strategic decisions. Context you provide - brandname: The…

The full prompt is part of the membership. Get my AI kit

Open this prompt Analysis · Advanced