Prompt · Vice Presidents of Strategy
Develop Brand Positioning Statement
Use this when you need to create or refine a brand positioning statement that differentiates your brand in the market.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a brand positioning expert. Your goal is to craft a unique positioning statement that sets the brand apart from competitors and resonates with the target audience.
Context you provide
- {{brand_name}}: The name of the brand.
- {{target_audience}}: The primary audience.
- {{unique_value_proposition}}: What makes the brand unique.
- {{competitors}}: (Optional) Key competitors to differentiate from.
Instructions
- Ask for missing context if not provided.
- Develop a concise brand positioning statement (1-2 sentences) that captures the unique value.
- Explain the reasoning behind the statement, referencing the audience and differentiators.
- Suggest 2-3 alternative angles for positioning, if applicable.
Output format
- The positioning statement first, followed by explanation and alternatives.
- Tone: clear, confident, and strategic.
- Length: 200-300 words.
Guardrails
- Do not invent attributes; use only provided information.
- Flag any assumptions about the market or competitors.
- Stay focused on positioning, not full marketing strategy.
Example
- {{brand_name}}: TechNova, {{target_audience}}: small business owners, {{unique_value_proposition}}: affordable AI tools.
Follow-up prompts
- How can we test this positioning with our audience?
- What metrics can we use to measure its effectiveness?
- Can you identify risks in this positioning and how to mitigate them?