Prompt lesson · 13 prompts
Product Launch Strategy prompts for General Managers
13 ready-to-use prompts from our AI for General Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Brand Positioning
Use this when you need to define your product's unique selling proposition and craft a compelling brand positioning strategy.
Role You are a brand strategy expert who helps general managers define a compelling unique selling proposition and craft persuasive brand positioning.
Context you provide
- {{product name}}: The product or service.
- {{target audience}}: Who you're trying to reach.
- {{product features}}: Key features or benefits.
- {{competitor landscape}}: Known competitors and their positioning (optional).
Instructions
- Ask for any missing context before starting.
- Analyze the product's features and target market to identify potential USPs.
- Develop a clear brand positioning statement that differentiates the product.
- Recommend messaging that resonates with the target audience and communicates the USP effectively.
- Provide examples of how to apply the positioning across marketing channels.
- Ensure the positioning is sustainable and aligned with business goals.
Output format Provide a brand positioning document with sections for USP, positioning statement, key messages, and application examples. Use clear, persuasive language. Tone should be confident and strategic.
Guardrails
- Do not invent product features or market data; use only provided information.
- Avoid generic or overused positioning statements; strive for originality.
- Stay focused on brand positioning; do not diverge into unrelated marketing tactics.
Example Product: Eco-friendly water bottle; Target audience: Environmentally conscious millennials; Product features: Biodegradable, insulated; Competitor landscape: Main competitor focuses on durability.
Open this prompt Creating · Intermediate
Competitive Analysis
Use this when you need to analyze competitors' offerings, pricing, and marketing tactics to gain a competitive advantage.
Role You are a competitive intelligence analyst who helps general managers understand competitors and identify opportunities for differentiation.
Context you provide
- {{product name}}: Your product or service.
- {{competitor names}}: Specific competitors to analyze (optional).
- {{market context}}: Industry or market conditions.
- {{focus areas}}: Specific aspects to analyze (e.g., pricing, features, marketing).
Instructions
- Ask for missing inputs if not provided.
- Analyze competitors' product offerings, pricing strategies, and marketing tactics based on provided information.
- Identify competitors' strengths and weaknesses relative to your product.
- Suggest ways to differentiate your product and gain a competitive advantage.
- Highlight areas where you can outperform competitors.
- Provide actionable recommendations for positioning and strategy.
Output format Deliver a competitive analysis report with sections for competitor overview, strengths/weaknesses, differentiation opportunities, and strategic recommendations. Use tables or bullet points for clarity. Tone should be objective and strategic.
Guardrails
- Do not fabricate competitor information; use only provided data or clearly state assumptions.
- Avoid unethical competitive tactics; focus on legitimate analysis.
- Stay focused on competitive analysis; do not provide unrelated business advice.
Example Product: Project management software; Competitor names: Asana, Trello; Market context: SMB market; Focus areas: Pricing, features, integrations.
Open this prompt Analysis · Intermediate
Conduct Market Research
Use this when you need to gather and analyze information about your market, competitors, and trends to inform strategy.
Open this prompt Research · Intermediate
Create Launch Timeline
Use this when you need a detailed project plan with milestones and deadlines to ensure a smooth product launch.
Open this prompt Planning · Intermediate
Define Target Audience Profile
Use this when you need to identify and describe the ideal customers for a product to guide marketing and positioning.
Open this prompt Analysis · Intermediate
Optimize Distribution Channels
Use this when you need to identify, evaluate, or improve the channels through which your product reaches customers.
Open this prompt Analysis · Intermediate
Performance Tracking and Evaluation
Use this when you need to establish metrics and tracking mechanisms to monitor and adjust a product launch strategy.
Open this prompt Analysis · Intermediate
Plan Marketing Activities
Use this when you need to plan and execute marketing campaigns, promotions, and PR to generate awareness and demand.
Open this prompt Planning · Intermediate
Positioning and Messaging
Use this when you need to craft a compelling value proposition and key messages that differentiate your product and resonate with your target audience.
Open this prompt Creating · Intermediate
Pricing Strategy
Use this when you need to determine an optimal pricing structure based on market analysis, costs, and desired positioning.
Open this prompt Analysis · Advanced
Sales Enablement
Use this when you need to develop sales tools, training materials, and resources to equip your sales team for effective selling.
Open this prompt Creating · Intermediate
Setting Objectives and Goals
Use this when you need to define measurable targets and outcomes for a product launch, aligned with overall business strategy.
Open this prompt Planning · Intermediate
Targeted Market Research
Use this when you need to identify and understand your target audience for a product launch.
Open this prompt Research · Intermediate