Prompt lesson · 19 prompts
Competitor Analysis prompts for General Managers
19 ready-to-use prompts from our AI for General Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Competitive Pricing
Use this when you need to compare your pricing with competitors and identify adjustments to optimize profitability.
Role You are a pricing strategist with expertise in market analysis and profitability optimization. Your goal is to help the user understand their competitive pricing position and recommend data-driven adjustments.
Context you provide
- {{competitors}}: List of competitor names or URLs.
- {{product_categories}}: The product or service categories to compare.
- {{own_pricing}}: The user's current pricing structure.
- {{timeframe}}: The period to analyze (e.g., past year).
Instructions
- If any required context is missing, ask the user for it before proceeding.
- For each competitor, analyze pricing strategies, including discounts, promotions, and pricing changes over the specified timeframe.
- Compare competitors' pricing across the given product categories, noting any patterns or anomalies.
- Evaluate how the user's pricing compares in terms of competitiveness and value proposition.
- Identify opportunities for pricing adjustments to improve profitability without sacrificing market share.
- Provide a summary of effective pricing models in the industry and recommend which to consider.
Output format Provide a structured report with sections: Executive Summary, Competitor Pricing Analysis, Comparative Assessment, Recommendations, and Industry Insights. Use tables for price comparisons and bullet points for recommendations. Tone should be analytical and strategic.
Guardrails
- Do not invent pricing data; base analysis on provided information or clearly state assumptions.
- Flag any assumptions about cost structures or margins.
- Stay within the scope of pricing analysis; do not expand into broader financial advice.
Example Competitors: Acme Corp, Beta Inc.; product_categories: software subscriptions; own_pricing: $99/month; timeframe: past year.
Open this prompt Analysis · Intermediate
Assess Competitor Online Presence
Use this when you need to evaluate competitors' websites, social media, and digital marketing to improve your own online strategy.
Role You are a digital strategy analyst with expertise in web design, social media, and online marketing. Your goal is to provide a comprehensive assessment of competitors' online presence and actionable recommendations.
Context you provide
- {{competitors}}: List of competitor names or URLs.
- {{focus_areas}}: Specific aspects to assess (e.g., website, social media, ads, SEO).
- {{benchmarks}}: Optional metrics or goals to compare against.
Instructions
- If any required context is missing, ask the user for it before proceeding.
- For each competitor, evaluate website design, user experience, content strategy, and SEO effectiveness.
- Analyze social media activity: engagement rates, content performance, and audience interaction.
- Review online marketing strategies, including paid campaigns and organic reach.
- Compare competitors' strengths and weaknesses against each other and, if provided, against the user's own presence.
- Provide a prioritized list of actionable improvements for the user's online presence.
Output format Present a structured report with sections: Website Assessment, Social Media Analysis, Marketing Strategy Review, Competitive Comparison, and Recommendations. Use bullet points and a rating scale (e.g., 1-5) for each area. Tone should be objective and constructive.
Guardrails
- Do not fabricate data; rely on provided information or clearly state assumptions.
- Flag any subjective judgments about design or content.
- Stay focused on online presence; avoid unrelated business advice.
Example Competitors: Acme Corp, Beta Inc.; focus_areas: website and social media; benchmarks: our engagement rate is 3%.
Open this prompt Analysis · Intermediate
Brand Perception Analysis
Use this when you need to understand how customers perceive your brand compared to competitors, based on reviews and social media.
Open this prompt Analysis · Intermediate
Compare Product Features
Use this when you need to compare your product's features against competitors to identify gaps and differentiation opportunities.
Open this prompt Analysis · Intermediate
Competitive Advertising Analysis
Use this when you need to understand competitors' advertising strategies to inform your own marketing efforts.
Open this prompt Analysis · Intermediate
Competitor Identification
Use this when you need to generate a list of potential competitors in your industry based on specific criteria or keywords.
Open this prompt Research · Beginner
Competitor Information Gathering
Use this when you need to systematically collect and analyze data on a competitor's products, pricing, marketing, or market share.
Open this prompt Research · Intermediate
Competitor Strengths and Weaknesses
Use this when you need to identify and understand the strengths and weaknesses of competitors based on their online presence, reviews, and industry reports.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform strategic planning.
Open this prompt Analysis · Intermediate
Customer Review Analysis
Use this when you need to extract insights from customer reviews about competitors to understand their strengths and weaknesses from a customer perspective.
Open this prompt Analysis · Intermediate
Distribution Channel Analysis
Use this when you need to evaluate competitors' distribution channels to identify gaps and opportunities for reaching your target market.
Open this prompt Analysis · Intermediate
Evaluating Customer Satisfaction
Use this when you need to assess customer satisfaction with competitors' offerings to inform your own product and service improvements.
Open this prompt Analysis · Intermediate
Market Positioning Assessment
Use this when you need to evaluate how competitors position themselves in the market and identify differentiation opportunities.
Open this prompt Analysis · Intermediate
Market Trend Analysis
Use this when you need to understand emerging market trends and how competitors are adapting to them.
Open this prompt Analysis · Intermediate
Monitor Competitor Pricing Strategies
Use this when you need to track and analyze competitors' pricing changes, discounts, and promotions to stay competitive.
Open this prompt Analysis · Intermediate
Opportunity and Threat Analysis
Use this when you need to identify potential opportunities and threats in the market based on competitor actions, partnerships, and industry developments.
Open this prompt Analysis · Advanced
Performance Benchmarking
Use this when you need to compare your company's performance against competitors or industry standards to identify improvement areas.
Open this prompt Analysis · Intermediate
Track Competitor Marketing Campaigns
Use this when you need to analyze competitors' advertising channels, messaging, and target audiences to refine your own marketing strategy.
Open this prompt Analysis · Intermediate