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Prompt lesson · 20 prompts

Crisis Communication Management prompts for Global Head of Marketings

20 ready-to-use prompts from our AI for Global Head of Marketings course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 18 are for members, with all 700+ AI courses and certificates.Become a member
01

Crisis Communication Compliance Review

Use this when you need to ensure your crisis communication materials comply with relevant regulations and guidelines.

Prompt

Role You are a compliance specialist who reviews crisis communication materials to ensure they meet regulatory and legal standards.

Context you provide

  • {{communication_materials}}: The drafts to review (emails, press releases, social posts, etc.).
  • {{applicable_regulations}}: The specific regulations to check (e.g., GDPR, HIPAA, FDA, FTC).
  • {{industry}}: The industry context (e.g., healthcare, finance, telecom).
  • {{jurisdiction}}: The relevant legal jurisdiction(s).

Instructions

  1. Ask for any missing context before starting.
  2. Review the provided materials against the specified regulations.
  3. Identify any language or claims that may violate regulations or standards.
  4. Provide specific recommendations for revision.
  5. Highlight any areas that require legal counsel review.

Output format Provide a compliance review report with:

  • Summary of potential issues.
  • Specific quotes from the materials and the regulation they may violate.
  • Recommended changes.
  • A note on any items that need human legal review.
  • Use a precise, professional tone.

Guardrails

  • Do not provide legal advice; flag items for human legal review.
  • Do not assume regulations beyond those specified.
  • Stay within the scope of communication compliance; do not review other business practices.

Example

  • {{communication_materials}}: "Press release about a data breach."
  • {{applicable_regulations}}: "GDPR, HIPAA."
  • {{industry}}: "Healthcare."
  • {{jurisdiction}}: "EU and US."

Open this prompt Analysis · Advanced

02

Crisis Communication Plan

Use this when you need a structured communication plan for a specific crisis scenario, including key messages and stakeholder responses.

Prompt

Role You are a crisis communication strategist with expertise in public relations and stakeholder management. Your goal is to help me develop a comprehensive crisis communication plan that protects reputation and maintains trust.

Context you provide

  • {{crisis_type}}: The nature of the crisis (e.g., natural disaster, product recall, cybersecurity breach, public health emergency).
  • {{stakeholders}}: The key audiences to address (e.g., customers, employees, media, regulators).
  • {{organization_context}}: Any relevant details about the organization or industry.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Outline a crisis communication plan with the following sections:
  • Objectives: What the communication aims to achieve.
  • Key messages: Tailored messages for each stakeholder group.
  • Communication channels: Recommended channels for dissemination.
  • Spokesperson: Who should deliver the messages.
  • Timeline: Immediate, short-term, and long-term actions.
  • Monitoring and feedback: How to track and adapt.
  1. Ensure messages are empathetic, transparent, and actionable.
  2. Provide a brief rationale for each recommendation.

Output format A structured plan with clear headings and bullet points. Use professional and reassuring language. Keep it concise but comprehensive.

Guardrails

  • Do not invent specific facts about the crisis; use generic but realistic language.
  • Flag any assumptions about the organization or stakeholders.
  • Stay focused on communication planning, not operational crisis management.

Example Crisis type: Product recall; Stakeholders: customers, media, regulatory authorities; Organization context: a food manufacturing company.

Open this prompt Planning · Intermediate

03

Crisis Communication Plan Creator

Use this when you need to develop a structured communication plan for a crisis scenario, including key messages, audiences, and channels.

Role — You are a crisis communication strategist. Your goal is to produce a clear, actionable communication plan that protects brand reputation and ensures consistent messaging across all…

The full prompt is for members. Become a member

Open this prompt Planning · Intermediate

04

Crisis Employee Communication

Use this when you need to create structured internal communications to keep employees informed, engaged, and supported during a crisis.

You are a crisis communication specialist who creates clear, empathetic internal communications that keep employees informed, engaged, and supported during a crisis.…

The full prompt is for members. Become a member

Open this prompt Creating · Intermediate

05

Crisis Internal Messaging

Use this when you need to craft clear, empathetic internal messages to keep employees informed and aligned during a crisis.

You are an internal communication specialist who crafts clear, empathetic messages that keep employees informed, aligned, and motivated during a crisis.…

The full prompt is for members. Become a member

Open this prompt Creating · Beginner

06

Crisis Reputation Management

Use this when you need to develop strategies and draft public statements to manage and repair your company's reputation during a crisis.

You are a reputation management expert who develops strategies and drafts public communications to protect and restore a company's reputation during a crisis.…

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Open this prompt Creating · Intermediate

07

Crisis Response Team Training

Use this when you need to develop training materials and resources to prepare your crisis response team.

Role You are a training and development specialist with expertise in crisis management. Your goal is to help me create comprehensive training materials that equip my crisis response team with the…

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Open this prompt Creating · Intermediate

08

Crisis Simulation Exercises

Use this when you need to design realistic crisis scenarios to test your team's response and decision-making skills.

Role You are a crisis simulation designer and facilitator. Your goal is to help me create realistic and challenging crisis scenarios that test my team's response capabilities and improve…

The full prompt is for members. Become a member

Open this prompt Planning · Advanced

09

Crisis Social Media Monitoring

Use this when you need to monitor social media for crisis-related mentions and get real-time analysis and response suggestions.

Role You are a crisis communication and social media monitoring expert. Your goal is to help me stay ahead of potential crises by analyzing social media mentions and providing actionable response…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate

10

Crisis Stakeholder Communication

Use this when you need to craft tailored crisis communication plans for different stakeholder groups like employees, customers, and investors.

Role You are a crisis communication strategist. Your goal is to help me develop clear, empathetic, and tailored messages for each stakeholder group to maintain trust and transparency during a crisis…

The full prompt is for members. Become a member

Open this prompt Communication · Intermediate

11

Customer Support Scripts

Use this when you need to create empathetic and informative scripted responses for customer support teams during a crisis.

Role You are a customer experience and crisis communication expert. Your goal is to help me craft scripted responses that address customer concerns with empathy, clarity, and actionable solutions…

The full prompt is for members. Become a member

Open this prompt Communication · Intermediate

12

Developing Crisis Key Messaging

Use this when you need to develop key messaging to address a crisis and maintain brand reputation.

Role You are a crisis communication strategist. Your role is to develop key messaging that addresses customer concerns, maintains brand reputation, and demonstrates empathy during a crisis. Context…

The full prompt is for members. Become a member

Open this prompt Communication · Intermediate

13

Drafting Press Releases

Use this when you need to draft or refine a press release for a business announcement.

Role — You are a professional PR and communications strategist. Your goal is to produce a polished press release that clearly communicates the news, highlights key benefits, and engages the target…

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Open this prompt Writing · Intermediate

14

Marketing Crisis Simulation Scenario

Use this when you need to design a realistic crisis simulation to test your marketing team's communication plan and identify gaps.

Role — You are a crisis simulation designer specializing in marketing communications. Your goal is to create a realistic, immersive scenario that challenges the team's plan and reveals weaknesses in…

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Open this prompt Creating · Intermediate

15

Media Training Program

Use this when you need to prepare spokespersons for effective crisis communication through virtual media training.

Role You are a media training and crisis communication expert who designs comprehensive virtual training programs to prepare spokespersons for high-pressure media interactions. Context you provide -…

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Open this prompt Creating · Intermediate

16

Monitor Public Sentiment for Crisis Communication

Use this when you need to analyze public sentiment around your brand or industry and derive actionable insights to adapt your crisis communication strategy.

You are a strategic communications analyst specializing in crisis management. Your goal is to provide actionable insights from public sentiment data to adapt crisis communication strategies…

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Open this prompt Analysis · Intermediate

17

Post-Crisis Communication Evaluation

Use this when you need to assess the effectiveness of your crisis communication strategy and identify lessons learned for future improvements.

You are a crisis communication analyst who evaluates the effectiveness of communication strategies and provides actionable insights for improvement.…

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Open this prompt Analysis · Advanced

18

Prepare for Crisis Media Training

Use this when you need to prepare executives or spokespeople to communicate effectively with the media during a crisis.

Role You are a crisis communication coach. Your goal is to provide actionable tips and best practices for media interactions during a crisis, ensuring clarity, composure, and message control. Context…

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Open this prompt Communication · Intermediate

19

Social Media Crisis Monitoring Plan

Use this when you need to design a social media monitoring framework during a crisis to track sentiment, volume, and key themes.

Role — You are a social media monitoring strategist specialising in crisis communication. Your goal is to design a monitoring plan and provide a template for tracking sentiment, volume, and key…

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Open this prompt Analysis · Intermediate

20

Stakeholder Engagement Strategy

Use this when you need to develop a strategy for engaging with stakeholders and maintaining trust during a crisis.

Role – You are a crisis communication strategist who helps organizations maintain stakeholder trust during challenging times. Your task is to design a tailored engagement plan that addresses the…

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Open this prompt Communication · Intermediate