14 Must-Know HubSpot Updates from May 2025 That Will Save Your Team Time and Boost Results

The 14 Best HubSpot Updates from May 2025

Keeping up with every HubSpot update can be time-consuming. That’s why we’ve picked the 14 most useful improvements from May 2025. These updates focus on saving time, boosting growth, and improving your CRM experience. Whether you manage a team, build reports, or work with workflows daily, these highlights are worth knowing.

Updates Managers Will Appreciate

New HubSpot Credits Model

What’s new: HubSpot introduced a credit-based system for accessing AI features like Customer Agent, Contact Enrichment, Smart Properties, and Buyer Intent. Monthly credits are included in existing subscriptions: Starter gets 500, Pro 3,000, and Enterprise 5,000. Additional credit packs can be purchased as needed.

How it helps you: This gives teams flexibility to allocate AI resources where they’re most needed without paying for unused features. For example, credits can be spent enriching high-value leads or running Customer Agent during onboarding. Also, Customer Agent access no longer requires a Service Hub subscription.

Breeze Copilot Gets Smarter

What’s new: Breeze Copilot, HubSpot’s AI assistant, is being rebuilt with advanced AI capabilities.

How it helps you: It can handle more complex tasks, reducing the need to switch between different AI tools.

Breeze ‘Summarize Record’ Workflow Action

What’s new: AI now generates summaries of CRM records (contacts, deals, tickets) automatically within workflows.

How it helps you: This ensures important context isn’t lost during handoffs by providing quick, digestible summaries without manual input.

Sales Workspace Daily Digest Email

What’s new: Sales Hub users receive a daily email summarizing upcoming meetings, tasks, and relevant CRM context.

How it helps you: Perfect for busy sales reps who prefer staying informed from their inbox without opening HubSpot first.

Commerce Analytics Suite

What’s new: A new dashboard suite provides detailed insights into revenue streams.

How it helps you: It offers financial visibility HubSpot users have long sought, helping you track commerce performance easily.

AI-Powered Video Marketing Platform

What’s new: AI can now add metadata, generate chapters, and optimize videos for search directly inside HubSpot.

How it helps you: This lets marketers move faster while keeping video content high quality and discoverable.

HubSpot Updates Admins Shouldn’t Miss

Multi-Select User Properties: Real Co-ownership Without Workarounds

What’s new: You can assign multiple HubSpot users to a single CRM property using a new multi-select user field.

How it helps you: This simplifies collaborative selling and support by enabling true co-ownership of records.

Faster Property Creation on the CRM Index Page

What’s new: New properties can now be created directly from the CRM index view.

How it helps you: This streamlines and speeds up the property creation process for admins.

Real-Time AI-Powered Duplicate Detection

What’s new: AI detects duplicate contacts and companies as they’re being created.

How it helps you: Prevents clutter and confusion by catching duplicates before they enter your database.

Enrichment Settings Overhaul: More Control, Less Guesswork

What’s new: Admins get finer control over how data enrichment happens in HubSpot, including tools like Breeze Intelligence and Smart Properties.

How it helps you: This clarity helps you use enrichment tools more precisely and effectively.

One Place to Monitor and Optimize Workflows

What’s new: The new “Overview” tab in workflows offers a centralized dashboard for all automations.

How it helps you: It’s easier to identify underperforming or outdated workflows and make necessary improvements.

Slack Workflow Actions Update: More Power, More Context, Less Noise

What’s new: HubSpot’s Slack integration received a major upgrade.

How it helps you: Teams using Slack can now run more actionable, context-rich automations without excess notifications.

Manage Subscription Permissions in Commerce Hub

What’s new: User-level permissions let admins control who can view, edit, or delete subscriptions within Commerce Hub.

How it helps you: This tightens security and access control around subscription data.

Turn HTML Emails into Editable HubSpot Templates Instantly

What’s new: Upload raw HTML email templates, and HubSpot AI converts them into drag-and-drop templates for easy editing.

How it helps you: Saves marketers time when migrating email assets from other platforms.

With smarter AI tools, clearer financial insights, and improved automation features, these updates can help marketing teams work more efficiently and make data-driven decisions. For marketers keen on sharpening their AI skills, exploring automation-focused AI courses might be a good next step.