Adobe adds generative video and sound tools to Premiere and After Effects

Adobe Premiere Pro now includes a Generative Media Tool that creates video and sound effects from text directly in the timeline, drawing on models from Firefly, Google Veo, and others. The update arrives as the Television Academy awards Premiere an Emmy for 35 years of post-production work.

Categorized in: AI News Creatives
Published on: Sep 09, 2026
Adobe adds generative video and sound tools to Premiere and After Effects

Adobe has released a new set of AI-powered tools for Premiere Pro and After Effects, including a Generative Media Tool that lets editors create video and sound effects directly in their timeline. The updates target the friction that pulls editors out of their projects - hunting for b-roll, digging through sound libraries, or switching between applications - and arrive as the Television Academy awards Premiere an Engineering, Science & Technology Emmy for 35 years of contributions to post-production.

The centerpiece is the Generative Media Tool, which generates context-aware video and audio clips based on text descriptions. Editors can choose between Adobe Firefly and partner models including Google Veo, Kling, Runway, and Luma. The tool sits inside the timeline, so the entire creation and iteration cycle happens without leaving the project.

Four new generation capabilities in Premiere

The Generative Media Tool includes four task-specific functions. Generate Video fills timeline gaps by sampling reference frames from the surrounding edit, producing footage that matches the visual context. Generate Sound Effects uses Adobe's commercially safe audio model and accepts voice input to guide rhythm, timing, and intensity. Two beta features round out the set: Generate Soundscape analyzes up to 15 seconds of video to build layered ambience and sound effects timed to the edit, and Generate Music produces original tracks with tempo and looping controls, covered by synchronization rights across all media types.

Smarter audio cleanup and separation

Adobe also introduced several AI audio tools in public beta. Enhance Audio extends the existing Enhance Speech feature with independent control over dialogue, music, ambience, and sound effects within a single clip - editors can mute dialogue entirely or adjust layers separately. Separate Crosstalk splits overlapping speakers into independent tracks without re-recording. Dynamic Auto Ducking balances dialogue and music automatically, removing the need for manual keyframes. A new speed algorithm preserves pitch and timbre while delivering natural-sounding duration changes across a wider range.

For editors building these skills, the AI Learning Path for Video Editors offers structured training on integrating these kinds of tools into professional post-production workflows.

AI Assistant expands to After Effects

The AI Assistant, already available in Premiere for tasks like batch renaming clips and adding markers, now arrives in After Effects as a public beta. It operates across entire projects - not just the open composition - and responds to plain-language instructions. Motion designers can ask it to reorganize projects with thousands of layers, diagnose technical issues, or write expressions without coding. Adobe positions it as a way for experienced users to offload multi-step technical work while keeping full creative control over editable outcomes.

Color grading and workflow upgrades

Color Mode in Premiere (beta) gains new Style Modules for Vignette and Midtones, plus an Auto Color tool that corrects color temperature and exposure across a clip, group, or entire sequence in one click. The Properties and Effects panels have been redesigned for faster navigation, and Frame.io Mounted Storage is now available to all accounts, allowing editors to stream full-resolution media onto the timeline directly from the cloud.

Why this matters for creatives

Adobe's own 2026 Creators' Toolkit Report found that nearly nine in ten creators accelerate business or audience growth when using creative AI tools - but an overwhelming majority said final creative decisions must remain in their hands. These updates reflect that tension. The Generative Media Tool and AI Assistant don't make creative choices; they handle the gaps, cleanup, and organizational grunt work that interrupt editing sessions. For working editors and motion designers, the practical gain is fewer context switches and more uninterrupted time on the timeline.


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