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AI and Marketing: How to Stay Human, Stand Out, and Grow Your Business

Instinct Marketing + PR hosts a free event on May 21 to explore AI’s role in marketing. Learn how to use AI wisely while keeping your brand’s human touch.

2 min read
Marketing

What Does AI Really Mean for Marketing?

Is AI a useful tool, a distraction, or something in between? Instinct Marketing + PR, a local agency, is hosting a free event to help business owners understand how Artificial Intelligence (AI) is influencing marketing’s future and what it means for communication, work, and business growth.

Event Details

AI & Marketing: How to stay human, stand out, and scale will take place on Wednesday 21st May from 10am to 12pm at Aberdeen Science Centre. The session aims to clarify how AI is being used in marketing today, highlight what matters, and offer practical advice on approaching AI in ways that fit your business.

What to Expect from the Session

Debbie Rennie, managing director of Instinct Marketing + PR, will lead the session. She will share insights and examples showing how AI is affecting marketing work, while emphasizing why human connection remains crucial.

“Last year, we asked if AI was a marketing villain or hero. Now, a year later, AI continues to change marketing—from campaign planning to boosting productivity,” said Debbie. “It’s a strong tool, especially for smaller businesses with limited resources. The goal isn’t to replace people but to use tools wisely, keep messages human, and add value.”

Topics Covered

  • What’s changed in marketing and why it matters
  • AI tools and trends reshaping marketing today
  • Real-world examples you can apply
  • Maintaining your brand voice and values while using AI
  • Simple steps to start or deepen your use of AI to complement human skills

The event welcomes business leaders, marketers, and professionals curious about AI’s role in marketing’s future.

“There’s plenty of interest and questions about AI right now,” added Debbie. “This event offers a practical space to explore AI, gain fresh ideas, and build confidence to move ahead.”

Spaces are limited and must be booked in advance. Reserve your spot at instinctmarketingpr.com/events.

About Instinct Marketing + PR

Instinct Marketing + PR is a strategic consultancy supporting ambitious SMEs across the UK and beyond. Their team helps businesses clarify their message, grow their brand, and market with purpose by blending creativity, strategy, and commercial insight.

For more details, visit instinctmarketingpr.com.

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