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AI in Action at IABHK C25: Agentic AI Challenge, VIP Speaker Lounge, and AdTech Demos

IABHK's C25 returns 24 Sept 2025 at HKCEC: AI in Action with real cases, speakers, and tracks. New Agentic AI Challenge debuts, turning ideas into working agents for marketing.

3 min read
Marketing

IABHK C25 AI Digital Marketing Conference: Driving Intelligent Innovation to Unlock Business Potential

HONG KONG, Sept. 12, 2025 - AI adoption in Hong Kong is surging. A recent local bank survey shows 70%+ of customers use generative AI daily, and brands are racing to turn that behavior into growth. The next step: execution.

IAB Hong Kong's flagship "C25" returns on 24 September 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC). The theme is "AI in Action," built to show how marketers convert AI from pilot projects into performance, scale, and profit.

What you'll get at C25

Real use cases, not theory. Expect keynotes, expert panels, and live case studies demonstrating how AI lifts customer engagement, improves efficiency, and opens new revenue streams across Hong Kong and global markets.

New: Agentic AI Challenge

This year introduces the Agentic AI Challenge-pushing the industry from ideas to working AI agents that can plan, execute, and optimize complex tasks across marketing workflows.

  • Proposal Submission: Teams submit concepts by the stated deadline. Judges include university professors and experts from Google, Adobe, Microsoft, HKT, Cherrypicks, and Votee. Up to 10 finalists will be shortlisted.
  • Live Presentations: Finalists present at C25 in the afternoon. Awards include Champion, 1st Runner-up, 2nd Runner-up, and Merit prizes, with cash awards and industry accreditation.

C25 Organising Committee Chair, Tania Lau, notes that agentic AI has moved from a supporting role to a core driver of how teams work. In Hong Kong, workflows are being redesigned and roles are evolving-AI augments creativity and output, enabling marketers to achieve more and set new benchmarks.

World-class speakers and action-focused tracks

Over 50 leaders from companies such as Amazon Web Services, Google, Meta, WPP, Microsoft, and Baidu will share practical insights through 30+ sessions. The conference is built around four tracks:

  • AI HORIZONS: Big-picture trends, search updates, disruptive applications, and pragmatic deployment.
  • AI DRIVERS: Finance, retail, travel, and global video-how AI personalizes experiences, improves efficiency, and supports market expansion.
  • AI ACCELERATORS: Health, entertainment, and culture-informed marketing-how AI reshapes practices and audience experiences.
  • AI CATALYSTS: Smarter analytics, omni-channel ad automation, and influencer strategies that lift business outcomes.

VIP Speaker Lounge

New this year, the VIP Speaker Lounge is a private forum for senior leaders across brands, agencies, tech startups, and academia. Expect deeper conversations, small-group sessions, and collaboration that turns ideas into pilots and partnerships.

Exhibition Zone: Hands-on with next-gen AdTech

Explore AI SEO tools, analytics platforms, and digital transformation services from top local and global providers. Get product walk-throughs, compare features, and speak directly with solution experts. Real-time AI translation will support smooth communication across the venue.

Why marketers should attend

  • See how agentic AI can automate research, media ops, and creative iteration.
  • Learn frameworks for personalisation at scale without wasting ad spend.
  • Get practical measurement tips for MMM, incrementality, and attribution in an AI-first stack.
  • Connect with peers and vendors to move from proof-of-concept to live deployment.

Who will be there

A curated mix of marketing leaders, performance teams, product owners, agency strategists, data scientists, and startup operators. If your P&L depends on growth, this is your room.

Exhibitors (selection)

  • Adzymic
  • Airwallex
  • AnyMind Group
  • Appier Hong Kong Ltd
  • AsiaPac
  • Cherrypicks
  • CMRS Group
  • DigiSalad
  • Digital Zoo
  • EternityX Marketing Technology Limited
  • Google
  • HKT
  • Ingenium Digital Hong Kong Limited
  • Integral Ad Science
  • JoJo Ventures
  • Omnichat
  • South China Morning Post
  • SeenThis
  • SHOPLINE
  • Starry
  • Taboola
  • Teads
  • Votee
  • Vpon AI Big Data Group

About C25

Three years after generative AI hit mainstream, the conversation has shifted from exploration to implementation. C25 focuses on hands-on case studies, workshops, and dialogues that show how AI integrates into marketing and business operations to unlock efficiency, innovation, and growth.

About IAB Hong Kong

IAB Hong Kong is a non-profit association advancing the digital marketing industry and talent development. With 130+ member companies across media, ad platforms, agencies, and brands, IAB HK is one of the city's most active marketing communities. Founding members include comScore, Meta, Google, South China Morning Post, and Yahoo!, with PwC as a strategic partner. More at iabhongkong.com.

Register and contact

Registration is open. Save your seat: https://bit.ly/JoinIABC25

Enquiries: c25@iabhongkong.com

Skill up before you go

If you want a structured way to upgrade your AI marketing skills, explore this certification path: AI Certification for Marketing Specialists

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