AI, Startup Synergy, and Business Traveler Demands: Miriam Moscovici on Hospitality Innovation at Phocuswright Europe 2025

Miriam Moscovici of BCD Travel on AI, Business Travel Trends, and Innovation at Phocuswright Europe 2025

Phocuswright Europe 2025 in Barcelona brought together leaders and startups to discuss how technology is changing travel, especially in hospitality and corporate travel. Miriam Moscovici, Vice President of Partnerships and Research at BCD Travel, shared valuable insights on AI’s growing influence and the evolving needs of business travelers.

A Platform for Startup Innovation

As a judge in the Phocuswright startup competition, Moscovici observed a broad range of innovations. Startups are moving beyond just AI and software—they’re combining digital tools with physical service improvements in hotels.

“There was a lot of variety,” she said. “AI and booking tech stood out, but the integration of hardware and hands-on hotel enhancements caught my attention. That mix is promising.”

Improving the Guest Experience with Technology

One startup presented a platform to help hotel staff digitally inspect rooms and provide real-time quality feedback. This solution is especially relevant given current labor challenges in hospitality.

Moscovici emphasized the importance of consistent quality for business travelers. “For corporate travel, hotel comfort and reliability directly affect productivity. Simple tech that supports staff and raises standards can make a big difference.”

The Growing Role of AI and Large Language Models in Booking

AI, particularly Large Language Models (LLMs), is reshaping how travelers plan and book trips. Moscovici pointed out that travelers increasingly want platforms that combine self-service with a personal assistant feel.

“LLMs allow for personalized, responsive travel planning—from smart recommendations to dynamic itineraries. This raises customer expectations for better, more intelligent service throughout the trip.”

BCD Travel’s Approach to Innovation

As a major Travel Management Company, BCD Travel focuses on helping clients navigate uncertainty around travel costs while prioritizing traveler safety and duty of care.

“Our clients want savings and cost control, but safety remains non-negotiable,” Moscovici explained. “We invest in technology and support systems that protect travelers and help companies maintain productivity in a changing environment.”

Bridging Startups and Established Players

Phocuswright Europe highlights the value of combining fresh startup ideas with the experience and scale of established companies. Moscovici believes this mix is key to building practical, balanced solutions for the future of travel.

“Startups bring innovation, and larger companies bring global reach and stability. Together, they create better outcomes for the industry.”

Barcelona: A Hub for Collaboration and Innovation

The city’s blend of tradition and modernity provided a fitting backdrop for Phocuswright Europe 2025. For Moscovici, the event’s energy reflects the opportunity to improve travel through smarter, more human-centered innovation.

“Innovation isn’t always about disruption. Sometimes it’s about making everyday travel smoother and more comfortable. That’s what excites me.”

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