Allytics promotes Jeff Wells to vice president to expand AI-driven B2B marketing programs

Allytics Promotes Jeff Wells to Vice President as B2B Marketing Shifts to AI-Driven Strategies

Allytics, a B2B marketing agency serving cloud and security companies, promoted Jeff Wells to Vice President on May 12, 2026. The move reflects the company's focus on AI-driven marketing and predictive targeting as B2B buying behavior changes.

B2B buyers now conduct more self-directed research and rely on AI-driven discovery tools. This shift puts pressure on marketing teams to identify in-market buyers, expand buying groups, and prove pipeline outcomes. Allytics has built its strategy around predictive targeting, high-ROI campaigns, and data-driven execution to address these demands.

What Wells Will Lead

In his new role, Wells will oversee the company's go-to-market strategy and expand its AI-driven offerings. He will focus on platform capabilities and partner relationships.

Wells helped develop Allytics Predictive Targeting (APT), IndustryEdge campaign frameworks, EventBooster acceleration programs, and the Allytics Marketing Platform (AMP). These tools help clients improve lead quality, increase conversion rates, and measure marketing return on investment.

The Broader Shift in B2B Marketing

Wells said in a statement: "The way B2B companies engage buyers is fundamentally changing. Our focus is on helping clients move faster and smarter-using data, AI, and hyper-targeted programs to reach the right buyers at the right time."

CEO Neil Sturgeon said Wells reshaped how the company delivers results by evolving go-to-market approaches "using modern tools, smarter targeting, and a relentless focus on outcomes."

The promotion adds to an executive team that includes President Dunya Riechelson and Vice President Robert Doi.

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