A single workflow for human and AI voice
Voices launched Voices for Agencies, a dedicated offering that gives creative agencies and holding companies access to both professional voice-over and branded AI voice through one accountable partner. Agencies are fielding client requests for AI-generated voice while still needing human performances for certain projects. Voices combines both under the same casting and licensing standards.
Voice Over uses the company's VoiceMatch matching intelligence to deliver curated talent shortlists within hours and final projects in as little as one business day. It covers union, non-union, and international talent through one workflow. Branded AI Voice begins with a consenting, compensated actor recorded in Voices' Recording Studio, validated through a three-stage QA protocol. The AI voice is then built from that capture and can be extended across languages.
Governance upfront, not an afterthought
Usage rights, duration, and exclusivity are settled before production starts - a contrast to the patchwork approach many agencies currently use. Voices says its frameworks comply with California AB 2602 and align with the direction set by SAG-AFTRA's 2025 Interactive Media Agreement. Every engagement is supported by a dedicated Agency Services team with two decades of hiring experience inside ad agencies.
Voices provides the underlying Text-To-Speech and Voice Modulation technology that powers these branded AI voices, capturing high-quality recordings from actors and licensing them exclusively for the brand. That approach is backed by data: 77% of business leaders in Voices' Amplified 2026 report said exclusive, brand-specific AI voice licensing is critical for differentiation.
Real-world adoption
Creative agency SuperBloom used Voices to cast a professional actor for a global Deel campaign, then used Branded AI Voice to extend her performance across multiple languages - with her consent throughout. "That first project with Voices has really informed how we talk about AI in voice over going forward," said Sheena Wagaman, EP/Director of Production Operations at SuperBloom.
Voices reports Branded AI Voice deals have increased 167% year-over-year. Nearly 40,000 professional actors now participate in AI voice work on the platform, and 80% of top-earning voice talent generate income from these jobs. "Agencies are being asked by their clients to deliver AI voice, and most of them are addressing licensing, consent, and production on the fly," said Ruth Zive, Chief Marketing Officer, Voices. "Great AI voices come from doing things the right way - protecting the brand, honoring the right entitlements, and capturing the highest-quality recording."
Why this matters for creatives
Agencies no longer have to choose between human and AI voice - or piece together separate vendors for each. Voices for Agencies gives creative teams a single workflow that covers both, with legal protections already built in. That reduces risk for the agency and speeds up production, freeing creatives to focus on the brief instead of licensing negotiations.
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