Burson Indonesia Accelerates Growth With Strategic Leadership Promotions and AI-Driven Vision

Burson Indonesia Promotes Leaders in Strategic Move

Burson Indonesia has announced key leadership changes that reflect its focus on data-driven and AI-integrated communication strategies. Harry Deje, previously the managing director, steps into the role of chief operating officer (COO). Meanwhile, Shirley Tangkilisan, formerly the general manager, takes over as managing director.

Both leaders have played vital roles in Burson Indonesia's growth since its early days. Deje brings over 30 years of experience in communications, while Tangkilisan offers more than 20 years in public relations. Their combined expertise strengthens Burson’s position in Indonesia's communication consultancy sector.

Adapting to a Changing Communication Environment

Burson Indonesia is repositioning itself amid shifts driven by AI, analytics, and human insight. Marianne Admardatine, CEO of Burson Indonesia and head of innovation for Burson Asia-Pacific, emphasized the company’s commitment to evolving with these changes while maintaining core human values.

She said, “We grow, we innovate, and we embrace AI—all while staying grounded in our human values. I’m confident that Harry and Shirley’s leadership, along with our management team, will enhance our offerings, strengthen the business, and deepen the value we provide to clients.”

Leadership Focus: Strategy and Culture

Deje is concentrating on aligning Burson Indonesia's communication strategies with business goals. His priorities include enhancing key service offerings, optimizing internal functions, and delivering solutions powered by data analytics and digital tools.

On the other side, Tangkilisan is driving the agency’s internal culture. She highlights Burson's clan culture that encourages innovation at both individual and team levels. She aims to further develop talent capabilities and sector expertise to maintain this momentum.

• Harry Deje: 30+ years in communications, now COO.
• Shirley Tangkilisan: 20+ years in public relations, now managing director.
• Focus Areas: Data-driven strategies, AI integration, talent development, and business alignment.

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