CHS Birmingham Faces the AI Question: Hype, Hope, or Headache for Event Professionals

CHS Birmingham to Address AI Head-On: You + AI – Hype, Hope, or Headache?

CHS Birmingham is set to tackle the hot topic of artificial intelligence during its upcoming event on 28th October 2025. Returning to the city for the fifth time, the show responds to strong feedback from event professionals who express both excitement and concern around AI’s role in their work.

AI continues to spark debate in the events industry, with many unsure about what it means for their roles. This year, CHS Birmingham introduces a bold theme: You + AI – Hype, Hope, or Headache? The goal is to foster open, honest conversations led by the events community itself, not just tech companies or futurists.

In an uncertain business climate, where some wonder if chatbots might replace them or save them hours on routine tasks, CHS Birmingham aims to create a space for practical discussion. The event is known for its human-first approach, a generous hosted buyer program, and educational sessions that inform and energize attendees.

Emma King, Founder and CEO of CHS Birmingham, highlights the mixed feelings in the community: “There’s a sense of great opportunity alongside insecurity and jitteriness. AI is everywhere in conversations, but few have pinned down what it really means for them. This year, we’re not just talking about AI – we’re questioning it and learning from it.”

What to Expect from the Educational Programme

• Hacks & Apps: A quick overview of useful AI apps, plug-ins, and tools that can help save time and improve your work. No nonsense, just practical tech insights.
• Human vs Machine: The Debate: A live debate exploring if humans can still outthink AI or if machines have already taken the lead.
• Town Hall: The Questions: An open forum where attendees can bring their concerns and queries about AI to experts and peers.
• Security, Regulation, and Legislation: An important session covering legal responsibilities when handling data and digital tools in events.
• Town Hall: The Answers: Experts return to provide clear, practical answers to earlier questions—straightforward and useful.

While AI is the headline topic, CHS Birmingham remains a prime marketplace where business happens. Expect top exhibitors, a curated show floor, and a supportive community atmosphere. It’s a place for event professionals to connect, learn, and build smarter events.

Emma King sums it up: “Our industry can’t pretend to have all the answers. CHS Birmingham is where we start figuring it out, together. That’s what events are all about.”

CHS Birmingham will take place at ICC Birmingham on 28th October 2025. For further details, visit https://hello-chs.com/birmingham/.