ComeOn Group Partners with Dixa to Enhance Player Support Through AI-Driven Personalisation and Efficiency

ComeOn Group Partners with Dixa to Boost Player Support with AI

ComeOn Group has announced a new partnership with Dixa, an AI-powered platform focused on conversational customer service. This collaboration is a key step in ComeOn Group’s ongoing strategy to improve player support through advanced technology.

With Dixa’s platform, ComeOn Group will centralize customer support across various channels. The platform offers intelligent routing, real-time agent insights, and automated workflows. These features will help the support team respond faster, maintain consistency, and improve accuracy in handling player inquiries. The integration also aims to optimize internal processes and enable scalable support operations.

What This Means for Customer Support Teams

Support agents at ComeOn Group will gain tools that provide context-rich information and streamline workflows, leading to quicker resolutions. AI-driven insights will help identify common issues and improve service quality proactively. This approach ensures players receive personalised support without delays, even as demand grows.

Daniela Vella, Chief Operating Officer at ComeOn Group, highlighted the importance of this move: “By using AI to improve efficiency and personalisation in player support, we can grow our service capabilities while maintaining the quality our players expect. This partnership reflects our commitment to innovation and operational excellence.”

Christian Friis, Chief Revenue Officer at Dixa, added: “ComeOn Group’s focus on customer experience is clear. Unifying support channels and adding AI tools helps their teams deliver faster, more connected, and meaningful conversations. The platform will also offer better visibility into support trends, enabling proactive problem-solving.”

About Dixa

Dixa is a global service platform that enables brands to connect with customers through AI-powered conversational support. It is trusted by many consumer brands worldwide to deliver smarter, faster, and more personal service at scale.

About ComeOn Group

Founded in 2008, ComeOn Group is a major player in the iGaming industry. It launched its first online brand in 2010 and currently operates numerous brands across multiple markets. Their proprietary platform offers a secure and entertainment-focused experience for casino and sports betting players.

The group’s portfolio includes brands like:

• casinostugan.com
• comeon.com
• sagakingdom.com
• galaksino.com
• getlucky.com
• hajper.com
• lyllocasino.com
• mobilespin.com
• mobilebet.com
• nopeampi.com
• pzbuk.pl
• snabbare.com
• sunmaker.de
• suomikasino.com

ComeOn Group employs over 500 people across seven main locations. For more information, visit comeon-group.com.

Why This Matters for Customer Support Professionals

For those working in customer support, this partnership shows the value of integrating AI tools that support multi-channel communication and provide agents with actionable insights. It highlights how technology can help scale operations without sacrificing the quality of customer interactions.

If you’re interested in expanding your AI skills for customer service, you might find relevant courses and resources at Complete AI Training.