Converge Embraces AI and Data Analytics to Enhance Customer Experience and Drive Growth

Davao Converge Integrates AI and Data for Smarter Product Development

Converge, a leading broadband and technology provider, is enhancing its product development and customer experience by leveraging AI and data analytics. The company recently showcased its commitment to innovation at the Tableau Conference 2025 (#TC25) in San Diego, California, where Chief Executive Advisor Eugene Yeo met with Tableau CEO Ryan Aytay.

Understanding customer behavior has historically been a challenge, often leading to operational missteps. Converge is addressing this by using automation and advanced AI tools to clarify customer needs and preferences. This approach helps transform previously scattered customer data into actionable insights.

Streamlining Insights with Tableau

Converge is expanding its use of Tableau, Salesforce’s agentic analytics platform, to bring data-driven intelligence to the forefront of its operations. With AI deeply integrated into Tableau, the company accelerates its data-to-action workflow, making it easier to convert insights into practical tasks.

“With a customer base of 2.6 million and growing, having fragmented information is not an option. Leveraging market intelligence tools like Tableau has streamlined how we monitor customer behavior,” said Eugene Yeo. He was recently appointed to the Tableau Advisory Board, a group of global experts providing strategic advice across multiple industries.

Empowering Teams Through Data

Tableau's recent AI upgrades, including Tableau Next, have reduced the time spent on data cleanup, allowing Converge to focus on maximizing data use. The platform supports decision-making at every level—from executives to front-line managed service partners (MSPs) across the country.

“Our MSPs represent us in local markets. Using Tableau’s insights, they can identify if subscribers face challenges like payment difficulties or if the right products are reaching them. This clarity is vital as Converge evolves from a telco to a tech company,” Yeo explained.

Ensuring that MSPs and executives are trained to produce and rely on trustworthy customer data is a current priority. This focus helps avoid mistakes and enables better-informed operational decisions.

Benefits of Advisory Board Membership

The Tableau Advisory Board, established in 2011, brings together leaders from media, technology, publishing, banking, and communications. Its purpose is to provide strategic guidance and share best practices. Yeo highlights the value of this peer-to-peer exchange, especially as AI integration becomes more widespread.

For product development professionals looking to stay ahead, this case illustrates the practical benefits of combining AI-driven analytics with strong data governance. Reliable, streamlined data tools empower teams to respond quickly to market needs and improve the customer experience.

To explore how AI and automation tools can enhance your product development process, consider checking out Complete AI Training for courses on AI-driven analytics and automation.