Podcast EP147: Creativity in the Age of AI, with Kiser Barnes
Date: 5 May 2025
What does creativity look like when technology and AI are increasingly part of our daily lives? In this episode, Kiser Barnes, partner and chief creative officer at Red Antler, shares insights on how AI is influencing creativity and the creative industries.
Kiser highlights storytelling, optimism, and authenticity as essential elements as we adapt to an AI-driven environment. He predicts advertising will move toward deeper personalisation, making messages feel more relevant and human.
The Future of Storytelling and Advertising
The conversation explores how storytelling in film and gaming might evolve into more immersive, non-linear experiences. These new forms will blend digital and physical worlds, offering fresh ways to engage audiences.
For creatives, this means embracing technology while keeping human connection at the core. Brands that adapt with humility and generosity can maintain relevance and emotional impact.
Creativity as Resistance
Kiser encourages viewing creativity as a way to challenge fear-based narratives. Innovation should be accompanied by empathy and authenticity, reinforcing the enduring importance of the human spirit.
This episode leaves listeners with a hopeful perspective on how branding and creativity can thrive alongside advancing technology.
This season is proudly sponsored by the School of Communication Arts.
For creatives interested in expanding their skills with AI, explore relevant courses at Complete AI Training.