AI news ·
Done.ai Group AB Acquires metamanager to Integrate Advanced AI-Powered SEO into Comprehensive Business Platform
Done.ai Group AB acquires 80% of metamanager.io, enhancing its AI-driven marketing and SEO capabilities. The deal integrates AI SEO tools into Done.ai’s all-in-one business platform.
Done.ai Group AB Acquires metamanager to Boost AI-Driven Marketing
Done.ai Group AB ("Done.ai") has agreed to acquire 80% of metamanager.io (EBFS VENTURES AS), a Norwegian SaaS company focused on AI-powered marketing software for SEO solutions. This move strengthens Done.ai’s offering as an AI-driven platform that helps businesses handle daily operations efficiently.
metamanager.io provides an AI platform that simplifies traditional SEO and optimizes content for Large Language Models (LLMs) like ChatGPT. This approach, known as Generative Engine Optimization (GEO) or AI Optimization (AIO), enables companies to perform key SEO tasks themselves. As a result, businesses reduce dependence on technical experts while speeding up organic growth and visibility.
Company Growth and Acquisition Details
Since its founding in late 2021, metamanager has grown to an annual recurring revenue (ARR) run-rate of MNOK 2.3, with an EBITDA of approximately MNOK 1. In fiscal year 2024, the company generated MNOK 2 in revenue. The acquisition price totals MNOK 5.1, paid through a mix of cash and Done.ai shares. The shares will convert under the same terms as Done.ai's recent guaranteed share issue.
Through this deal, Done.ai gains access to key AI and marketing expertise with metamanager’s founders, who will retain some shares aligning their interests with Done.ai shareholders. metamanager’s founder and CEO, Erik Kulsrud Bonsaksen, will join Done.ai as Chief Product Officer for CRM and marketing.
KKR, a global investment firm, will keep a 20% stake in metamanager via its ownership in 247Ventures AS.
Strategic Benefits of the Acquisition
This acquisition supports Done.ai’s goal to build a fully integrated AI-native platform that covers CRM, finance, manufacturing resource planning (MRP), human resource management (HRM), marketing automation, and professional services. Adding metamanager’s AI SEO tools allows Done.ai to expand into digital marketing, giving businesses a unified platform to manage websites, marketing, customer relationships, and core operations.
Staffan Herbst, CEO & CFO of Done.ai, stated: “The acquisition of metamanager significantly boosts our AI capabilities and deepens our SEO and marketing automation expertise. It adds a profitable business with growth potential that we can scale through our distribution channels. We’re also excited to have Erik Bonsaksen join our product leadership team to help build AI-native operating systems for modern businesses.”
Done.ai’s M&A Strategy and Business Update
Done.ai is pursuing a buy-and-build strategy to become the leading all-in-one platform for business operations with integrated AI. Recent acquisitions show strong growth potential and attractive valuations. The company has a robust pipeline of acquisition targets and benefits from favorable market conditions for deals.
Done.ai’s cash balance stands at approximately MSEK 250, well above earlier estimates, even after acquisition payments. The company currently operates with positive run-rate EBITDA, excluding one-off transaction and restructuring costs. Several recent acquisitions that were previously unprofitable now have clear paths to profitability. Pro forma, the group expects annual revenues between MSEK 245-255, reflecting its stronger market position.
The planned guaranteed share issue aims to preserve cash and support Done.ai’s acquisition strategy. It will also enable the conversion of shares issued as acquisition consideration at a minimum price of SEK 14 per share. Future acquisitions will focus on targets that are EBITDA-positive, break-even, or have a clear route to profitability. Done.ai will maintain run-rate positive EBITDA and use its financial resources to consolidate the sector through high-quality deals.
More detailed financial information will be available in the Q1 2025 interim report published on 22 May 2025.
About Done.ai
Done.ai is transforming from a traditional ERP vendor into a one-stop platform for modern businesses. Its AI-powered, modular platform covers the entire operational workflow, from customer engagement to back-end accounting.
The company integrates embedded financial services such as treasury management, payment processing, spend management, and open banking. These services will be launched initially through a three-year exclusive distribution agreement with 24SevenOffice’s customer base, ensuring rapid adoption.
Done.ai combines technology, partnerships, and AI automation to offer real-time financial control and operational efficiency. Headquartered in Sweden, Done.ai is listed on Nasdaq First North Growth Market under the ticker DONE.