Goafest 2026 announces 13 masterclasses on AI and marketing trends
Goafest 2026 will host 13 masterclasses covering how artificial intelligence, creator platforms and shifting consumer behavior are changing marketing, media and advertising. Industry professionals will lead the sessions in partnership with academic institutions and technology companies.
The masterclasses focus on practical skills rather than theory. Sessions will address AI for marketing, generative video and filmmaking, creator-led communities, consumer psychology, platform storytelling, audio campaigns and omnichannel brand building.
Who's involved
Supporting organizations include LIONS WARC, Mudra Institute of Communications Ahmedabad, Asian Federation of Advertising Associations, Market Research Society of India and Whistling Woods International.
Technology and media platforms participating include LinkedIn, Spotify, Google, JioHotstar and Mobavenue through its PrsmX platform.
What to expect
The program gives attendees direct access to industry practitioners and technology experts through focused learning sessions. Rather than large-scale presentations, the masterclasses are designed for interaction and hands-on learning.
Goafest positions the initiative as part of its broader effort to support continuous learning and discussion around developments in media, marketing and advertising.
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