GrowthLoop Debuts Compound Marketing Engine Powered by Snowflake Cortex AI for Seamless Data-Driven Campaigns

GrowthLoop’s Compound Marketing Engine Now Integrated with Snowflake

Data and marketing teams can now collaborate inside Snowflake, using AI to activate Growth Agents that amplify marketing impact over time.

At Snowflake Summit 2025, GrowthLoop announced a new integration with Snowflake’s Cortex AI, a fully managed AI service suite. This integration powers GrowthLoop’s Compound Marketing Engine directly within Snowflake’s environment, enabling marketers to work with their cloud data without moving it or compromising security and governance.

With Snowflake's support for Azure OpenAI models, GrowthLoop users can engage AI Growth Agents that help generate target audiences, suggest customer paths, and manage omnichannel campaigns in real time—all from within the Snowflake platform.

What This Means for Marketing Teams

By embedding AI-powered marketing tools inside Snowflake, GrowthLoop allows marketing and data teams to work seamlessly with a single source of truth. This removes the need for complex ETL setups or data duplication, letting teams experiment, personalize, and optimize campaigns faster.

David Wells, Industry Principal for AdTech and MarTech at Snowflake, explained: “The GrowthLoop Compound Marketing Engine shows how customers can activate their data with AI agents directly from Snowflake—turning data into outcomes more efficiently and responsibly.”

Chris O’Neill, CEO of GrowthLoop, added that data teams no longer have to choose between control and impact. The partnership unlocks first-party data and AI potential, enabling marketers to test more and drive ongoing growth—all within Snowflake.

Key Benefits for Data and Marketing Teams

• Snowflake-Native Activation: Build, analyze, and launch campaigns using your highest quality data inside Snowflake through GrowthLoop’s native app on Snowflake Marketplace.
• Secure LLM Integration: Activate Audience and Journey Agents with natural language prompts in AI Studio, powered by Cortex AI, all while staying inside Snowflake’s security perimeter.
• Unified Governance: Maintain enterprise-grade access control, security, and privacy with a single source of truth.
• Frictionless Collaboration: Enable marketers to access data and AI tools without needing to write code.

This integration marks a shift toward marketing data stacks where ease, efficiency, and trust are built-in standards rather than compromises.

To see GrowthLoop in action or learn more, visit GrowthLoop.com/Snowflake or stop by their booth at Snowflake Summit, June 2-5 in San Francisco.

About GrowthLoop

GrowthLoop is a Compound Marketing Engine that accelerates marketing cycles using AI-driven Growth Agents powered by enterprise cloud data. These agents propose audiences and customer paths, activate campaigns across channels, and continuously analyze performance to optimize results.

Thousands of marketers at companies like Google, Indeed, and Express rely on GrowthLoop to increase campaign effectiveness and maximize ROI through ongoing experimentation and iteration.