Iberia Gains Full Control of Global Advertising with Clinch’s AI-Driven Flight Control Platform

Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control

Clinch, an AI-powered platform focused on improving efficiency and intelligence in omnichannel advertising, has announced that Iberia, Spain’s flagship airline, has fully adopted a self-serve model within Clinch’s Flight Control platform. This transition enables Iberia to manage its entire global campaign process—from strategy and creative development to activation—directly through the platform.

With this shift, Iberia can now run data-driven campaigns at scale worldwide, eliminating operational delays and gaining greater agility in their advertising efforts.

Agility and Insight Through Automation

"The automation and efficiency we’ve gained using Clinch’s Flight Control platform have unlocked new levels of agility, precision, and scale in our omnichannel advertising," said Macarena Moreno Mañas, senior digital marketing specialist at Iberia. "We’ve also uncovered deeper insights into our audiences and what drives their purchasing decisions."

Serving 140 destinations worldwide, Iberia requires advertising that is dynamic and responsive. Their campaigns must adapt quickly to changing travel demand, price shifts, and diverse audience preferences. Flight Control’s always-on, multinational dynamic campaigns have helped Iberia improve efficiency while allowing internal teams to build, optimize, and launch campaigns independently—matching the speed of their business.

Streamlining Campaign Execution

Oz Etzioni, CEO of Clinch, commented, "Iberia’s move to a fully self-serve model is a clear example of how brands can reduce inefficiencies in traditional ad workflows. Their teams can now execute global campaigns seamlessly, optimize creatives in real time, and react instantly to market changes—without the delays and restrictions of manual processes."

Flight Control has made Iberia’s campaigns faster, smarter, and more adaptable. Ads now update in real time based on traveler behavior—whether targeting last-minute getaways or seasonal promotions. When flight searches increase, creative adjusts accordingly. Messaging shifts with travel trends, and flash sales or limited-time offers sync automatically, ensuring Iberia capitalizes on every opportunity.

By leveraging first-party audience data, Iberia delivers more relevant and personalized ads without adding complexity or workload.

Creative Control and Real-Time Updates

Iberia’s in-house teams use Flight Control’s Ad Builder to quickly create and scale ad variations tailored by language, flight routes, and traveler preferences. This eliminates the usual back-and-forth involved in creative development.

Thanks to real-time product feed integrations, creative updates automatically across channels like Meta, TikTok, and programmatic platforms, keeping every ad accurate and engaging throughout the customer journey.

Measured Impact and Future Outlook

Since adopting Flight Control, Iberia has seen significant improvements in both efficiency and performance, including:

• 80% increase in click-through rate (CTR) on social platforms
• 17% increase in programmatic CTR
• 2x increase in high-value flight search activity

"Owning their entire ad process means Iberia can test, iterate, and scale campaigns on their own schedule, without waiting on external teams or dealing with unnecessary hurdles," added Etzioni. "This approach reflects the direction advertising is moving toward—brands needing the tools and control to keep pace with their business. Iberia is setting a strong example."

For marketing professionals looking to enhance their skills in AI-driven advertising, exploring relevant AI courses can provide practical knowledge to keep pace with innovations. Check out Complete AI Training’s latest AI courses for more.