icetana AI secures $3.6m SoftBank Robotics deal to expand video analytics across Asia-Pacific

icetana AI partners with SoftBank Robotics in a $3.6M deal to expand its video analytics platform across Asia-Pacific. SoftBank also invests $1.87M, gaining 17.6% equity and exclusive distribution rights in Japan.

Categorized in: AI News Product Development
Published on: Jun 11, 2025
icetana AI secures $3.6m SoftBank Robotics deal to expand video analytics across Asia-Pacific

icetana AI Partners with SoftBank Robotics in $3.6M Deal to Expand Video Analytics in Asia-Pacific

icetana AI has entered a $3.6 million partnership with Singapore-based SoftBank Robotics to grow their video analytics platform across the Asia-Pacific region. This includes subscription, global partnership, and distribution agreements for Japan, along with a $1.08 million, three-year product development program. The program will integrate icetana AI’s analytics technology with SoftBank’s automation and security solutions.

Real-Time Video Analytics for Large-Scale Surveillance

icetana AI’s platform identifies anomalous events and unexpected behaviors in real time across extensive surveillance networks. It is currently deployed at over 60 sites on five continents, spanning private, public, and government sectors. This puts icetana’s technology at the forefront of intelligent video monitoring.

Strengthening Commercial Presence in Japan

The partnership builds on icetana’s existing foothold in Japan, where local partner Macnica continues as a global distributor and significant shareholder. Macnica will collaborate closely with SoftBank to distribute icetana’s solutions in the Japanese market. This alliance aims to leverage SoftBank’s strong presence in enterprise and public sectors to accelerate product adoption.

SoftBank’s Strategic Investment and Distribution Role

  • SoftBank will invest $1.87 million in icetana AI in exchange for 93.6 million shares, representing 17.6% equity.
  • Shares are priced at $0.02 each, a 33% premium over the recent volume-weighted average price.
  • SoftBank becomes the exclusive distributor of icetana’s self-learning security AI software in Japan.
  • There’s a guaranteed minimum purchase commitment of approximately $693,000 annually over 12 months, with SoftBank obligated to fulfill any shortfall.

Accelerating Product Development and Market Expansion

icetana AI’s CEO highlighted that the investment will speed up product development and support collaborative projects. The partnership with SoftBank is a significant move to scale in Japan and beyond. It aims to integrate icetana’s video analytics into some of the most advanced security platforms available today.

SoftBank Robotics Welcomes the Collaboration

SoftBank’s Chief Business Officer expressed enthusiasm about the partnership, emphasizing that icetana’s video intelligence complements their AI innovation strategy. They anticipate driving growth together in Japan and the wider Asia-Pacific region.

This collaboration offers product development professionals insight into how strategic partnerships and targeted investments can accelerate technology integration and market expansion in AI-driven security solutions.