Industrial Color Launches AI Department to Redefine Creative Production for Global Brands

Industrial Color Launches Dedicated AI Department: Where Creative Production Meets Next-Gen AI

NEW YORK – Industrial Color has introduced a dedicated AI department that merges high-level creative production with advanced AI technology. This move leverages decades of experience in delivering premium content for global brands by combining production, creative, and tech expertise.

“We’re not just adopting AI, we’re redefining what’s possible when decades of proven production expertise meet advanced AI capabilities,” says Steve Kalalian, Industrial Color Founder & CEO.

A New Era of Creative Production

The creative space is changing as generative AI alters how content is produced. Success isn’t simply about having AI tools but knowing how to use them to meet the exacting standards of luxury and premium brands.

Kalalian emphasizes that integrating AI isn't about automating repetitive tasks alone. It's about reimagining production workflows—making them dynamic, iterative in real-time, and breaking free from traditional linear models.

Industrial Color is already helping global brands use AI for everything from initial concepts to full-scale content production across campaigns, social media, and ecommerce—covering still images and video.

• Produce premium, market-ready assets with strict creative control and brand consistency at scale
• Speed up production cycles through real-time iteration and quicker approvals
• Seamlessly globalize content while preserving brand integrity across regions and languages
• Lower production costs without sacrificing quality or creativity

A New Production Approach

Effective AI use depends on knowing precisely when and how to apply it, combined with traditional production methods. Industrial Color has redesigned workflows to put client ideas and needs at the forefront of the process.

With AI fluency, custom workflows, and a deep archive of creative content and data, Industrial Color explores new possibilities, achieves better results, and works faster. They become expert partners, customizing AI workflows and mixing AI tools with traditional techniques and expert oversight to meet creative goals.

The Future of Content Production

In nearly every project, Industrial Color finds AI can optimize, speed up, and broaden content creation. They work with brands eager to stay ahead by adopting technology-driven production methods.

Kalalian notes, “We advise clients on how to start, partner to produce exceptional content at scale, and keep investing in technology that enhances human creativity.”

Discover more about Industrial Color’s AI initiatives on their website.

About Industrial Color

Industrial Color is a creative production agency with over 30 years of experience working with fashion, luxury, retail, tech, and beauty brands. They help clients expand creative capacity across traditional and new channels to bring fresh ideas to life.