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Infosys and Adobe Join Forces to Transform Global Marketing with AI-Powered Personalization and Efficiency
Infosys and Adobe partner to unify customer experiences using AI, combining Infosys Aster™ with Adobe’s tools. This collaboration personalizes content and streamlines marketing workflows.
Infosys and Adobe Partner to Transform Marketing with AI
Infosys and Adobe have joined forces to change the marketing life cycle for global brands using AI. Their goal is to unify customer experiences at scale by combining Infosys Aster™ and Adobe’s tools. This collaboration focuses on personalizing content to drive growth and streamlining marketing workflows for greater efficiency.
What is Infosys Aster™?
Infosys Aster™ is a suite of AI-enhanced marketing services and platforms that help businesses become customer-focused growth leaders. It injects agility into the marketing value chain by leveraging AI. Adobe, on the other hand, offers tools that support personalized, data-driven customer journeys across all touchpoints. Together, these technologies enable brands to create seamless, real-time experiences that foster customer loyalty.
AI Fluency Is Changing the Role of CMOs
According to the Infosys CMO Radar 2024, 62% of AI-fluent CMOs say their influence is growing beyond marketing into broader corporate decisions. This partnership is set to provide enterprise-grade AI marketing solutions that empower CMOs to:
- Deliver unified experiences at scale
- Personalize content to fuel growth
- Streamline workflows for better efficiency
Deliver Unified Experiences at Scale
Marketers can now create consistent brand experiences across channels, touchpoints, and customer segments. Infosys Aster™ brings AI-driven agility and industry expertise, while Adobe’s Real-Time Customer Data Platform (CDP) and GenStudio support content creation, segmentation, and delivery in real time. This combination lets marketers respond quickly to shifts in customer behavior and market trends.
Personalize Content to Catalyze Growth
Launching hyper-targeted campaigns with localized, scalable content becomes simpler through this collaboration. Adobe’s technologies help brands tailor content and promotions based on customer behavior and cross-channel data. Infosys Aster™ integrates marketing technology with enterprise systems, creating a shared digital foundation essential for optimizing content strategies.
Streamline Workflows for Efficiency
The integration uses autonomous AI agents to plan, execute, and optimize marketing workflows. Infosys Aster™ orchestrates Adobe’s solutions to automate content creation, streamline campaigns, improve channel efficiency, and boost overall campaign performance.
Sumit Virmani, EVP and Global Chief Marketing Officer at Infosys, said:
“AI has evolved from a productivity and creativity tool to a true guide for marketers. CMOs recognize AI as a partner in driving business growth while helping enterprises scale personalized and unified brand experiences.”
Infosys Aster™ and Adobe’s joint solution encourages CMOs to work closely with CIOs, promoting customer-first, AI-first marketing. Their approach includes built-in responsible AI practices that protect brand integrity and build customer trust.
Anil Chakravarthy, President of Adobe’s Digital Experience Business, added:
“In an economy flooded with content, marketers need impactful, personalized creative at scale to stand out. Adobe and Infosys combine creativity, marketing, and AI innovations to streamline the delivery of compelling experiences across every channel.”
What This Means for Marketing Professionals
CMOs and marketing teams need AI-driven tools that treat customers as unique individuals with specific needs. These tools must deliver personalized, on-brand messages that create value for both the brand and its audience. Managing these tools across the entire customer lifecycle requires new AI-native marketing platforms and services.
The Infosys and Adobe collaboration aims to accelerate marketing effectiveness with AI, helping brands unify customer experiences, personalize content, and improve workflow efficiency. This approach is aligned with the growing demand for sustainable value in marketing efforts.
For marketing professionals eager to deepen their AI skills and stay ahead, exploring courses on AI in marketing can be valuable. Resources like Complete AI Training’s AI Certification for Marketing Specialists provide practical knowledge to leverage AI tools effectively.