JD Media Momentum has launched a content marketing service aimed at helping businesses secure visibility in AI-powered search platforms, including ChatGPT, Perplexity, Gemini, and Google AI Overviews. The June 22, 2026 announcement from the Poole, United Kingdom-based agency comes as half of consumers now use AI-powered search, according to McKinsey, and SparkToro data shows a growing share of Google searches ending without a click to an external website.
The service targets a shift in how customers discover and evaluate businesses. Traditional reliance on search rankings and paid ads is under pressure when AI tools answer questions directly, often without sending traffic to a source site. JD Media Momentum's approach focuses on what the industry calls Generative Engine Optimization, or GEO - building content that AI platforms can cite as a trusted, authoritative answer.
What the service includes
The agency provides a done-for-you content model spanning strategy, creation, authority-building assets, and multi-platform distribution. The aim is long-term organic visibility that reduces dependence on spend-based channels. Paid campaigns stop generating traffic when budgets end; owned content assets can compound over time.
Jamie Dowden, CEO of JD Media Momentum, said the competitive dynamic has shifted. "Businesses are no longer competing only for rankings. They are competing to become a trusted source in the places where customers now ask questions, compare options, and make decisions."
More details on the service are available at jdmediamomentum.clientcabin.com.
Why search behavior is forcing the change
The pressure on traditional traffic sources is measurable. SparkToro research indicates an increasing percentage of Google searches produce zero clicks to external sites. Meanwhile, half of consumers now turn to AI-powered search tools for research. These two trends create a problem for businesses that built their marketing around ranking and capturing clicks - the clicks are disappearing before a site visit happens.
GEO addresses this by optimizing content so AI models recognize it as specific, authoritative, and relevant enough to surface in generated answers. The discipline overlaps with traditional SEO but adds a layer of reputation management across the platforms where AI summaries are assembled.
Why this matters for marketing professionals
For marketing teams, the shift changes the unit economics of content. If AI-generated answers cite a company's material without sending traffic, the value moves from click volume to citation authority. That means marketing budgets need to fund content that builds domain expertise and trust signals, not just pages engineered for a single keyword ranking. The JD Media Momentum model is one example of how agencies are packaging this as a managed service - but the underlying pressure affects any marketer whose funnel depends on search visibility.
Marketers who want to understand the mechanics behind GEO can explore the AI Learning Path for SEO Specialists. For broader context on how AI is reshaping marketing workflows, see AI for Marketing.
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