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Marketing AI shifts toward conversational commerce and authenticated agents

MarketingProfs reports on a shift toward conversational AI and authenticated agents, advising teams to redesign customer journeys for machine customers while keeping data controlled and handoffs accountable.

CreativesMarketingPR and communicationsSales

MarketingProfs is drawing attention to a shift in marketing AI toward conversational commerce and authenticated agents. The focus includes sponsored conversations, voice agents, and emerging identity standards that support agent-led payments.

For marketing and sales teams, the guidance points to redesigning customer journeys for machine customers. This work should maintain clear disclosure, keep first-party data under the marketer's control, and ensure accountable handoffs between automated systems and human staff.

Source: https://www.marketingprofs.com/

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