Martin Lewis issues urgent warning over AI scam videos using his face

Martin Lewis Warns Against AI-Driven Finance Scam

Martin Lewis, the founder of Money Saving Expert, has issued a strong warning about a scam involving AI-generated deepfake videos targeting his followers. These videos falsely show him promoting investment schemes and directing viewers to join WhatsApp groups for financial tips.

Lewis has made it clear that he never endorses investments like stocks, shares, or cryptocurrency. His advice focuses solely on saving money, not risky financial products. This scam exploits his trusted reputation to trick people into handing over money.

What You Need to Know About the Scam

• The fake videos use AI to create realistic but fraudulent representations of Martin Lewis.
• They promote investments and invite viewers to join private groups for advice.
• Lewis urges anyone who spots these videos to report them immediately to the platform as scams.
• He also encourages users to warn others by commenting on the posts to prevent further victims.

On social media platform X, Lewis stated: "PLEASE KEEP YOUR EYE OUT FOR THIS SCAM DEEP FAKE AI VIDEO! If you see it please a) Report it to the platform as a scam b) Post a reply to it to warn others off it and ensure they know it is criminals trying to steal their money and nothing to do with me."

Martin Lewis’ Advice on Social Media Investment Offers

Lewis has consistently cautioned against trusting celebrity endorsements or adverts promising quick riches on social media. Last month, he emphasized that no one is looking out for consumers except themselves. He advised against clicking on crypto or investment ads without thorough research.

His key advice:

• Avoid any social media adverts featuring famous faces promising investment returns.
• Do your own research through legitimate sources before making investment decisions.
• Be skeptical of promises to get rich quickly or offers that push you to join private groups.

For finance professionals, this serves as a reminder to stay vigilant about scams that use AI technology to deceive consumers. The rise of deepfake videos means fraudsters can create convincing but fake endorsements that damage trust and cause financial harm.

If you want to learn more about AI technology and how it’s impacting finance, consider exploring courses on AI tools and automation that can help identify and counter such scams. Visit Complete AI Training’s finance AI tools page for resources to stay ahead.