Mediacrest Entertainment, Tiki Pictures, and Elefantec Global are joining forces to launch an audiovisual creative hub focused on developing new narratives with artificial intelligence. The alliance will operate across Madrid, Santiago de Chile, and Mexico City, with two feature films already in production under the new model.
The hub is designed to explore new tools, processes, and creative and production models that respond to how the sector is changing. Its stated goal is to boost the creativity of creators, directors, and screenwriters while addressing new demands in the global market. The project runs as a separate business line, independent from the companies' existing fiction and non-fiction divisions.
"With this project we're opening a new business line that runs parallel to and independent from our current fiction and non-fiction areas. We want to explore the potential of new technologies and their application in the audiovisual field, always from a creative perspective and supporting the industrial and creative fabric, with good practices and protecting the most artistic creation from any field," said Cristian Liarte, CEO of Mediacrest. "At the same time, our traditional business lines remain the foundation of Mediacrest: we firmly believe that creativity and human work will continue to be the driving force behind our productions, and that technology should be understood as a tool at the service of creators."
Two AI-driven films are already underway
The hub has already produced two feature film projects. "Pelagius," based on the story of Pelayo and the first defeat of the Umayyad Caliphate on the Iberian peninsula, was produced entirely with artificial intelligence and is now in sound post-production. The film will test new working methodologies and explore what AI can actually do in filmmaking.
The second project, "Hospital," is a horror film directed by Diego Ayala. Both films will serve as practical experiments for how AI tools can be integrated into traditional production workflows.
Beyond production, the alliance wants to study where technology can solve real problems in traditional audiovisual production. It also intends to respond to regulators by developing a practical good-use manual that could inform future regulation, both nationally and internationally.
For professionals working in creative roles, the hub signals a shift in how production companies are approaching AI. Rather than treating it as a replacement for human creativity, these companies are positioning it as a tool for expanding what's possible - which aligns closely with the skills covered in Generative Video Courses and the workflow concepts in AI for Scriptwriters.
Backing from established production companies
Elefantec Global, founded by Pepe Bastón, develops Spanish-language content for international markets. Its productions include "Bosé," "?Quieres ser mi Hijo?," and "Todo lo que Nunca Fuimos." Bastón framed the AI investment as a continuation of the company's existing strategy rather than a departure from it.
"We have always believed in the power of stories and in how technology increasingly helps tell them better and reach new audiences. That's why technology has been in Elefantec's name from day one, so we see these projects not as a shift, but as consistent with our strategy. We're interested in artificial intelligence for what it opens up, not for what it replaces," he said.
Mediacrest's track record includes "Asuntos Internos," "El Fantasma de mi Mujer," and "Daniela Forever." The company has also announced "ISBĀNIYĀ," directed by Rodrigo Cortés and Eulogio Romero, about the Iraq Nine. Tiki Pictures has produced "Hazlo Como Hombre," "Ya Veremos," and the "Sin Filtro" franchise, which has adaptations in several countries and a US version in partnership with Netflix.
Why this matters for creatives
For directors, screenwriters, and other creative professionals, this hub represents a concrete example of AI being integrated into studio-level production. The companies are not just experimenting in the abstract - they're funding full feature films with AI tools and treating them as legitimate production models. That means creative professionals who understand how to work with these tools, rather than against them, will have a clearer path into this emerging workflow. The practical takeaway: AI literacy is becoming a production skill, not just a tech curiosity, and the professionals who build that capability now will be positioned for the projects these hubs are creating.
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