Meta’s AI Drives Marketing Innovation and Personalisation for Thai Businesses

AI Driving Marketing Efficiency and Personalisation: Insights from Meta

Artificial Intelligence (AI) is increasingly central to marketing strategies and delivering personalised customer experiences globally. Meta highlights AI’s expanding role in helping businesses optimise growth and boost return on investment (ROI). In Thailand, AI adoption is on the rise, with companies leveraging it for customer communication and audience acquisition.

A recent Meta and Deloitte report, “AI for Business: APAC Trends in AI-Platform Adoption”, reveals that 77% of Thai businesses use AI in their operations. Specifically, 69% apply AI for customer communications, while 51% use it to acquire new customers. Meta believes AI will empower businesses of all sizes in Thailand to improve customer service, streamline operations, and increase conversions through more efficient, automated processes.

Key AI Trends in Marketing for 2025

• Wider connectivity: Meta’s AI investments are enhancing connections among over 3.4 billion daily users across its platforms. For example, 50% of Instagram content is now AI-recommended, improving content discovery and engagement.
• Smarter marketing: AI-powered tools from Meta simplify content creation, ad copywriting, and sales promotion via messaging apps. Recently, the use of AI creative tools among advertisers grew by 30% in one quarter.
• Campaign optimisation: AI enables marketers to maximise reach by adjusting campaigns in real time and targeting ads to users most likely to engage.
• More cost-effective conversions: Product videos and partner ads have increased conversions by 20% and reduced acquisition costs by 19%. Ads on Facebook Reels also saw a 5% rise in conversions last quarter.
• Content creation: Meta’s generative AI tools save time and resources by producing diverse content and adapting ads to audience interests quickly.

Thailand’s Role in AI Innovation

Thailand is a key market for Meta’s AI solutions. The company recently launched the Meta AI application in Thailand, a standalone app powered by Meta’s latest open-source Large Language Model (LLM). This AI assistant integrates with WhatsApp, Messenger, Facebook, and Instagram, offering users seamless access to AI help anytime.

Meta AI has quickly gained traction, reaching over 1 billion monthly active users in early 2025 and outperforming other virtual assistants in the region. The platform offers practical features such as generating personalised travel itineraries based on user preferences, budgets, and interests.

Another useful function is its ability to summarise lengthy articles and documents, helping users quickly grasp key points from news, research, or social media threads—all within Meta’s ecosystem.

For marketing professionals looking to enhance their AI knowledge and skills, exploring specialised courses can be valuable. Resources like Complete AI Training’s marketing AI certification offer practical guidance on applying AI effectively in marketing campaigns.