Muck Rack Replaces Boolean Search With AI-Trained Curation Engine
Muck Rack launched Curation Engine on April 28, a new AI tool designed to eliminate manual filtering of media coverage and deliver structured data ready for analysis. The platform automatically evaluates relevance, sentiment, tagging and prominence across coverage instead of requiring PR teams to build Boolean search strings and manually sort results.
PR teams currently spend more than four hours per week on reporting tasks, according to Muck Rack's 2025 State of PR Measurement report. Boolean search, the industry standard for decades, forces teams to review sentiment article by article and manually prepare reports before insights can be shared.
"PR teams were never supposed to be experts in Boolean," said Gregory Galant, cofounder and CEO of Muck Rack. "If we want to improve measurement, we need to push our technology harder to do it for us."
How the system works
Instead of writing Boolean strings, users define what matters to their organization in plain language: brand definitions, relevant coverage criteria, sentiment preferences, competitors, key themes and spokespeople. Curation Engine translates these inputs into a structured prompt that evaluates incoming media coverage.
The engine automatically:
- Determines relevance and labels coverage as approved or rejected
- Applies automatic tagging across competitors, spokespeople, themes and campaigns
- Identifies entity-level sentiment, including a new "Balanced" category for nuanced coverage
- Classifies prominence as "Primary," "Significant" or "Passing" to show how central a brand is to an article
Curation Engine is trained and refined by Muck Rack's Media Intelligence team. Once configured, it continuously evaluates and enriches incoming coverage without manual edits.
The tool is available to Muck Rack Brand Premier and Media Intelligence customers. Organizations can request a demo through Muck Rack's website.
PR professionals looking to understand how AI is reshaping media monitoring and reporting can explore AI for PR & Communications or the AI Learning Path for Media Relations Specialists.
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