Novi Labs Secures $35 Million to Drive AI Analytics Expansion in Energy Sector

Novi Labs Secures $35 Million to Advance AI-Driven Energy Analytics

Novi Labs, an AI-first energy analytics platform, has raised $35 million from Invictus Growth Partners. This funding aims to accelerate product innovation, expand market reach, and support strategic acquisitions. Novi’s platform already influences over $50 billion in annual capital allocation decisions within the energy sector.

The investment will help Novi enhance its AI capabilities and solidify its position as a key intelligence tool for upstream energy investments.

Shifting Energy Investment with AI-First Analytics

Traditional energy analytics tools often fall short in addressing the sector’s volatility and complexity. Novi Labs offers a cloud-native platform built specifically for AI, combining advanced machine learning with proprietary datasets and reservoir science. This approach provides highly accurate forecasts and insights that help optimize well design and capital deployment.

Scott Sherwood, CEO of Novi Labs, emphasized the urgency of moving beyond intuition-based methods. The surge in AI-driven data center construction is creating unprecedented energy demand, making precise investment decisions critical. Novi’s platform delivers the data-driven intelligence producers rely on to navigate these challenges.

Invictus Growth Partners on Novi’s Potential

John DeLoche, Managing Partner at Invictus, highlighted Novi’s unique combination of domain expertise and proprietary data. He sees Novi becoming the standard operating system for energy investment, providing the precision and transparency needed in today’s market.

Four Focus Areas for Growth

The $35 million investment will support four main initiatives:

• AI-First Product Development: Enhancing predictive modeling and analytics capabilities.
• Go-to-Market Execution: Expanding commercialization across regions and customer segments.
• Operational Infrastructure: Building systems and talent to support enterprise-scale growth.
• Strategic M&A: Acquiring complementary technologies and data assets to boost innovation.

Positioned for the Next Phase of Energy Investment

With rising market volatility and increasing AI-related energy demand, Novi Labs offers a specialized platform that:

• Uses AI models specifically trained on proprietary energy data.
• Leverages exclusive datasets unavailable elsewhere.
• Provides transparent, data-driven research with downloadable datasets to replace guesswork.

About Novi Labs

Novi Labs is headquartered in Austin, Texas, and supports energy operators and investors with AI-based analytics. Its platform produces accurate well-level forecasts and insights, influencing billions in monthly capital decisions.

About Invictus Growth Partners

Invictus Growth Partners is a private equity firm investing in capital-efficient, automation-enabled cloud software, cybersecurity, and fintech companies. The firm offers both capital and strategic resources to accelerate growth.

For product development professionals interested in AI applications, Novi Labs’ approach demonstrates how AI-first design and proprietary data can transform complex decision-making processes. To explore more on AI tools and training, consider visiting Complete AI Training.