OpenAI has listed 805 open roles across functions, with a sizeable cluster focused on marketing and commercial growth as the company moves to turn its AI products into a larger business. The San Francisco-based company is hiring across advertising, growth, content, product marketing, partnerships and market research, signaling a deliberate push to build the infrastructure for a scaled commercial operation.
The new marketing and advertising roles
Among the openings is an Audience & Content Growth Lead for SMB Ads, based in San Francisco. The role will build audience and content strategy for OpenAI's small and medium business advertising business, with listed compensation of $227,000-$252,000 plus equity.
OpenAI is also hiring a Content Marketing Manager for Demand Generation. Despite the title, the job description gives the role a strong B2B paid-marketing remit. The hire will own global acquisition across paid search, paid social, programmatic, affiliate and emerging channels, working across self-serve and sales-assisted customer journeys. The role calls for experience managing significant marketing budgets, driving pipeline and revenue, and working across SMB, mid-market and enterprise segments. It also highlights experimentation, attribution, CRM and marketing automation, as well as the use of AI to improve creative, targeting, reporting and optimization. Compensation is listed at $227,000-$252,000 plus equity.
A third opening, Growth Marketing, Creative and Ad Operations, sits within Applied AI in San Francisco and carries listed compensation of $189,000-$265,000 plus equity.
The wider marketing slate includes product marketing roles covering API models and research, ChatGPT Work, cybersecurity, IT administration and governance, research and safety, and product and model launches. OpenAI is also seeking specialists in integrated marketing, developer marketing, content marketing, influencer programs, webinars and digital events. For marketing professionals looking to build skills that align with these demands, AI for Marketing resources can provide practical grounding in the tools and strategies now being embedded into roles like these.
Advertising and measurement infrastructure
Advertising is emerging as another major hiring area. The company is looking for partner marketing managers across AWS, GCP and Oracle, plus hardware and technology partners. Client and agency-facing roles supporting its Ads Solutions business are also open. Other openings cover ad sales, customer success, solutions engineering, ad formats, ads integrity and SMB advertising growth.
There are also roles in marketing science and market research, indicating OpenAI is building out the measurement and insight capabilities needed to support a broader commercial operation. These positions point toward a company that intends to offer advertisers the same rigor in attribution and analytics they expect from established platforms.
India-focused commercial expansion
OpenAI's India-related openings include a B2B Marketing Lead role listed as India Remote, as well as a Product Partnerships Lead for India and account and advertising positions in Delhi and Mumbai. The India listings do not disclose salary, equity, benefits or other compensation details. US-based roles, by contrast, specify salary ranges and equity alongside benefits including healthcare, retirement contributions, parental leave, paid leave and learning support. For marketing managers navigating this shift toward AI-driven commercial strategies, the AI Learning Path for Marketing Managers offers structured training that maps directly to the competencies these roles demand.
Why this matters for marketing professionals
OpenAI is no longer just a research lab with a consumer chatbot. The company is assembling a full-stack commercial marketing organization-demand generation, product marketing, ad operations, partner marketing and marketing science-with salary bands that compete aggressively for senior talent. For marketers, the signal is clear: AI-native companies are building in-house teams that blend traditional marketing disciplines with deep technical product knowledge. The roles demand fluency in paid channels, CRM, attribution and AI-driven optimization, not just brand storytelling. Professionals who can operate at that intersection will find a growing market for their skills.
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