Peak Property Performance Blueprint Empowers CRE Owners to Boost NOI, Deploy AI, and Regain Digital Control

New Book Provides CRE Owners a Clear Path to Boost NOI and Embrace AI

Fast Company Press has released a practical guide for commercial real estate (CRE) owners ready to take control of their digital assets and increase net operating income (NOI). Peak Property Performance: Game-Changing AI and Digital Strategies for Commercial Real Estate is now available wherever books are sold.

Commercial real estate owners face challenges like fragmented data systems, vendor lock-in, and rising operational expenses. The future calls for leadership that understands how to integrate AI and digital strategies effectively. Authors Bill Douglas and Drew Hall offer a straightforward, step-by-step framework in their new book to help CRE leaders optimize digital infrastructure and build portfolios that stand the test of time.

The 5C™ Framework: A Roadmap for CRE Digital Transformation

The book introduces the proprietary 5C™ Framework, a five-step plan designed to turn any property into an intelligent, AI-ready asset:

• Clarify – Conduct a thorough audit of all digital assets and data sources to identify opportunities.
• Connect – Integrate fragmented systems into one seamless digital network.
• Collect – Build a culture where the right people, data, and tools work together efficiently.
• Coordinate – Enable real-time system coordination and apply AI to improve decision-making.
• Control – Use actionable insights to boost NOI and maintain a competitive edge.

With decades of experience managing office, multifamily, and mixed-use portfolios, the authors address owners, developers, and capital partners who want to stop value leakage caused by disconnected systems and underused data. Their method offers a clear way to reclaim control safely and profitably.

As Bill Douglas puts it, “Data ownership is the new location. And if you’re not monetizing your building’s data and digital infrastructure, someone else is.”

Peak Property Performance is available now on Amazon and major retail outlets. For more information, visit www.peakpropertyperformance.com.

Industry Leaders Weigh In

“Control of data and digital directly impacts NOI—creating immediate returns and competitive advantages. Bill’s insights aren’t theoretical—they’re a strategic blueprint.” — Thomas Noonan, Lead Director, Intercontinental Exchange (NYSE: ICE)

“This isn’t just another tech book – it’s a masterclass in creating value through data and digital infrastructure.” — Chad J. Stafford, President, Occidental Management, Inc.

“Finally, a blueprint that speaks to builders and developers about digital infrastructure without the tech jargon.” — Vinny English, Real Estate Developer

About the Authors

Bill Douglas is the CEO of OpticWise, a serial entrepreneur specializing in technology-driven business transformation. Drew Hall is the founder and CTO at OpticWise and a leading digital architect recognized worldwide.

About Greenleaf Book Group

Greenleaf Book Group is a publisher and distributor known for its innovative business model and award-winning designs. Recognized by Inc. Magazine as one of the fastest-growing companies in the U.S., Greenleaf has supported over 3,800 titles, including more than 55 bestsellers featured on the New York Times, Wall Street Journal, and USA Today lists. Learn more at www.greenleafbookgroup.com.