PropellerAds has turned its NIKO AI agent into a full campaign co-pilot that lets advertisers run entire campaigns through chat. The company announced the upgrade today, reporting that early users are launching campaigns 11 times faster and generating 2 to 4 times more revenue than with manual setup. The upgraded NIKO is available now to all PropellerAds advertisers at no additional cost.
From setup assistant to autonomous campaign operator
NIKO now creates, edits, and monitors campaigns across all PropellerAds formats-Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic-without requiring a dashboard. Advertisers can set full targeting (GEO, region, city, OS, device, browser, language, ISP, connection type, and VPN/proxy filtering), configure dayparting schedules, and manage creatives and zone whitelists or blacklists, entirely by conversation. The system also pulls performance stats, balances, and campaign details on demand, and its recommendation engine provides bid and test-budget guidance at any stage, not just during initial setup. Trained on PropellerAds' full Knowledge Base, it recommends strategies tailored to an advertiser's vertical and goals.
These capabilities represent a move toward AI Agents & Automation that run ad operations, not just generate content. Gartner predicts that by 2028, 60% of brands will use agentic AI for personalized customer interactions, but Salesforce's 2026 State of Marketing report shows that while 87% of marketers now use generative AI in at least one workflow, only a fraction have embedded it across day-to-day execution. NIKO is built to close that gap, functioning like a 24/7 account manager that handles operational tasks so advertisers can focus on strategy.
Early numbers: 11× faster launch, 2-4× more revenue
Internal testing shows advertisers reach their first campaign draft 11 times faster through NIKO than through the manual setup flow, and campaigns launched via NIKO generate 2 to 4 times more revenue than manually configured ones. The lift stems from the conversational workflow: NIKO walks advertisers through targeting, bidding, and creative decisions step by step, which leads to more complete campaign configurations and catches optimization opportunities that would otherwise be missed. Advertisers who provide detailed campaign and funnel information see up to 144% more conversions compared to those giving minimal input.
"We didn't just add features to NIKO - we rebuilt what it means to run a campaign on PropellerAds," said Julia Larionova, Head of Marketing at PropellerAds. "Marketers everywhere are trying to figure out how to actually put AI to work, and the response has been telling: a large majority of advertisers who've tried the new NIKO come back to it for their next campaign. And that's before they've tapped into everything NIKO can now do."
Why this matters for marketers
NIKO turns AI for Marketing from a content helper into a hands-on campaign operator that can act on platform-specific knowledge. Marketers who use it are not just saving time; they're launching more complete campaigns and catching bidding and targeting optimizations they would likely miss on their own. The tool is available now, and the revenue multiples from early users suggest that the operational edge is measurable immediately-especially for advertisers working across multiple formats and geos.
Your membership also unlocks:
