Smartly Integrates Reddit for AI-Driven, Automated Advertising Campaigns

Smartly Integrates Reddit into Its AI-Powered Advertising Platform

Smartly, a leader in AI-driven advertising technology, has announced the integration of Reddit into its unified platform. This update allows marketers to activate, manage, and measure Reddit ad campaigns using Smartly’s automation, creative intelligence, and cross-channel orchestration tools.

With over 108 million daily active users and more than 100,000 active communities, Reddit is a hub for genuine conversations that influence purchasing decisions. According to Brandwatch data from October 2023 to March 2024, more than half of online mentions related to buying choices occur on Reddit.

Why Reddit Matters to Advertisers

Reddit’s unique environment fosters real conversations and shared interests, making it a valuable platform for brands to engage with highly engaged shoppers. As Reddit expands its Dynamic Product Ads, Smartly equips advertisers to connect with intent-driven audiences efficiently and with creative relevance.

Jen Wong, COO of Reddit, highlights that the integration allows advertisers to tap into Reddit’s authentic conversations, delivering timely and aligned campaigns that resonate with users’ shopping intent.

Benefits of the Integration for Marketers

• Streamlined campaign management: Launch and optimize Reddit campaigns alongside other channels within a single platform.
• Automated workflows: Save time and reduce manual tasks with AI-powered automation.
• Creative scalability: Use dynamic and data-driven creative assets tailored to Reddit’s audience.
• Cross-channel orchestration: Coordinate campaigns across CTV, social media, and the open web efficiently.

Laura Desmond, CEO of Smartly, emphasizes that the platform helps brands engage Reddit’s community with the right message at the right moment, blending authenticity, brand awareness, and performance to drive business growth.

About Smartly

Smartly is recognized as a leader in creative advertising technologies, combining media and creative workflows into one platform. Its AI-powered system generates dynamic image and video assets optimized for multiple channels. The platform delivers strong results, including a 5.5x return on ad spend (ROAS) and significant time savings for marketers.

Smartly supports a wide range of major media platforms such as Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, helping Fortune 500 companies scale relevant advertising efficiently.

About Reddit, Inc.

Reddit is a network of communities centered on shared interests and authentic conversations. With over 100,000 active communities and 108+ million daily active users, Reddit serves as one of the largest sources for information and discussion on the internet.

For more details on Smartly’s Reddit integration, visit their official product page.