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Ubie and CMI Media Group Join Forces to Personalize DTC Advertising in Women's Health and Hematology

Ubie and CMI Media Group partner to deliver personalized DTC campaigns in women's health and hematology. Their AI-driven approach connects patients with accurate care information early.

2 min read
PR and communications

Ubie and CMI Media Group Join Forces to Enhance DTC Advertising in Women's Health

Direct-to-consumer (DTC) advertising in healthcare is shifting towards more personalized and trustworthy communication, especially in areas where patients actively seek information early in their diagnosis and treatment. Ubie, an AI-driven healthcare prediction platform, and CMI Media Group, a healthcare media agency under WPP, have announced a partnership focused on women's health and hematology. Their goal is to deliver highly personalized consumer campaigns that engage patients meaningfully.

Addressing Key Patient Needs with AI and Precision Media

Many patients face hurdles like long wait times, rising healthcare costs, and fragmented engagement with their care. Meanwhile, consumers are increasingly turning to online tools for health information but often encounter conflicting or misleading content. This partnership aims to meet patients where they are, using Ubie’s medically validated AI symptom checker combined with CMI’s targeted media strategies to reach the right audience with relevant messages.

Ubie’s platform offers a free, accessible AI tool that analyzes symptoms and guides users toward appropriate care options. By integrating this with precision media, the collaboration seeks to accelerate diagnosis and help patients identify optimal treatments sooner.

Why Women’s Health and Hematology?

Women’s health, particularly conditions like endometriosis, requires accurate information early in the patient journey. With a pressing need for education in this space, the partnership leverages technology to provide women with fast, accurate access to health data. Hematology is another high-need area where patients actively seek guidance.

Julie Hurvitz Aliaga, EVP of Innovation, Content and Partnerships at CMI Media Group, emphasizes the critical timing and impact of this approach in women’s health.

Shifting from Broad Messaging to Individual Engagement

Traditional scattergun advertising often fails to connect with consumers in meaningful ways. This collaboration allows advertisers to engage patients individually, delivering patient-centric, brand-safe messages where consumers are already searching for information.

Viewing patients as active consumers rather than passive recipients encourages better health behaviors. AI-driven tools combined with strategic media outreach can empower consumers to take charge of their health decisions.

  • Early engagement with patients improves health outcomes.
  • Medically vetted AI symptom checkers provide reliable guidance.
  • Precision media targets motivated audiences with relevant content.

For PR and communications professionals, this partnership highlights the importance of combining technology and strategy to create more effective healthcare campaigns that truly resonate with consumers.

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