Veeam Software has appointed Mika Yamamoto as its Chief Marketing and Customer AI Officer. Yamamoto will lead global marketing and own the company's customer-AI framework, aiming to make every customer interaction more relevant and informed. The move assigns marketing leadership a central role in shaping AI-driven customer experiences - a sign of how CMO responsibilities are expanding beyond traditional demand generation.
A career bridging marketing and AI
Yamamoto joins Veeam from Freshworks, where as Chief Integrated Customer Growth Officer she led AI-powered customer and employee experience across marketing, sales, customer success, and support. Before Freshworks, she held senior marketing and customer experience roles at F5, where she modernized data practices and digitized the end-to-end customer experience. She also served as President of Marketo through its acquisition by Adobe, and held leadership roles at SAP, Microsoft, Gartner, and Accenture. Yamamoto serves on the board of BlackLine.
CEO sees rare combination of skills
"Mika brings that rare combination of experience across enterprise marketing, sales, support, customer experience, and go-to-market transformation for an AI world," said Anand Eswaran, CEO of Veeam. "She has experienced this industry from every angle - analyst, operator, executive leader - and has consistently put the customer and partner at the center of how companies operate. She knows how to drive growth through building a brand, creating demand, and connecting the entire story from first impression to value delivered."
Yamamoto on the opportunity at Veeam
Yamamoto said she was drawn to Veeam's approach to data and AI. "I'm excited to join this incredible team. Veeam is doing something genuinely unique, ensuring that a core asset, data and AI, can deliver remarkable impact for their customers," she said. "Organizations are putting AI to work across every function in their businesses. They need complete visibility, control, and security over the data behind their agentic and human-driven processes on a single trusted platform. Veeam is well-positioned to deliver this value."
Veeam's data trust platform
Veeam, which calls itself the Data and AI Trust Company, sells a unified platform that connects security, governance, compliance, privacy, and resilience. The company protects more than 550,000 customers, including 80% of the Fortune 500. For more details, visit veeam.com.
Why this matters for marketing professionals
The title of Chief Marketing and Customer AI Officer reflects how data and artificial intelligence are reshaping the marketing function. Marketing leaders are increasingly expected to own the technology stack that personalizes and secures customer interactions. As more CMOs take on customer AI responsibilities, executive training in AI strategy becomes critical. Resources such as the AI Learning Path for CMOs offer structured guidance for marketing leaders navigating this shift.
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