Virgin Atlantic and TCS Deepen Partnership to Drive AI-Powered Airline Transformation

Virgin Atlantic and TCS Deepen Partnership to Modernise Airline Operations with AI-led Solutions

Tata Consultancy Services (TCS), a global leader in IT services and consulting, has extended its long-standing partnership with Virgin Atlantic. This renewed seven-year agreement focuses on accelerating Virgin Atlantic’s digital transformation by implementing AI-powered solutions to improve airline operations, retailing, and customer experience.

With over two decades of collaboration, TCS will modernise Virgin Atlantic’s core technology systems by building a cloud-first, AI-enabled digital infrastructure. This upgrade aims to boost business agility, enhance system resilience, and support higher operational scalability.

Building a Modern, AI-Powered Technology Core

TCS is set to unify Virgin Atlantic’s technology assets through an advanced AI-powered technology estate. Central to this initiative is the deployment of a Technology Command Centre. Acting as the operational nerve centre, it will provide real-time insights to improve decision-making and streamline technology management.

The Technology Command Centre will empower frontline staff by delivering up-to-date, contextual data. This improvement targets smarter, more efficient operations and a highly personalised customer experience across all airline touchpoints.

Focusing on Operational Resilience and Customer Experience

Virgin Atlantic’s CFO, Oli Byers, emphasised that technology will play a key role in delivering simpler and more memorable customer experiences. The partnership with TCS continues to support the airline's vision of becoming the most loved travel company, leveraging AI to modernise systems and drive efficiency.

Deep aviation expertise from TCS, combined with proprietary solutions like TCS Cognix and TCS AI WisdomNext, will support Virgin Atlantic in creating an experience-centric service model. These technologies will help the airline maintain a resilient and sustainable digital core, promoting continuous innovation and improved operational performance.

Dedicated Team and Industry-Specific Solutions

A dedicated onsite team of TCS associates, with extensive knowledge of Virgin Atlantic’s environment, will manage the delivery of these transformative solutions. Leveraging industry-specific platforms such as TCS Aviana—a cloud-ready solution for intelligent airline operations—TCS will help Virgin Atlantic innovate across crew management, cargo, engineering, and enterprise systems.

Amit Kapur, Country Head for UK & Ireland at TCS, highlighted the importance of adaptability in business. He noted that the partnership combines deep aviation knowledge with expertise in data, AI, and engineering to build scalable digital ecosystems tailored for the future of travel.

About the Partnership

• Virgin Atlantic transported over 5 million passengers globally in 2024, serving more than 30 destinations.
• TCS has been a key transformation partner for over 20 years, driving innovation in mission-critical airline programs.
• The extended agreement marks a new phase focused on operational resilience, customer experience, and sustainable growth.

This collaboration reinforces TCS’s commitment to supporting airlines with consulting-led innovation and technology services. The partnership will enable Virgin Atlantic to maintain competitive advantage through continuous digital innovation and operational excellence.

For operations professionals interested in AI-led transformation and digital core modernisation, this case highlights the tangible benefits of integrating advanced technology platforms within airline operations.