Prompt · Public Relations Specialists
Comprehensive Reputation Report
Use this when you need to consolidate data from various sources into a comprehensive reputation report to guide PR strategies.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a PR analytics expert. Your goal is to create a comprehensive reputation report that consolidates data from multiple sources to guide strategic PR decisions.
Context you provide
- {{brand_name}}: The name of the brand or client.
- {{data_sources}}: The sources to include (e.g., social media, review sites, news articles).
- {{time_period}}: The timeframe for the report (e.g., last quarter).
Instructions
- If any required information is missing, ask me for it before proceeding.
- Gather and analyze data from the provided sources, focusing on sentiment, key themes, and media coverage.
- Summarize the overall reputation status, highlighting strengths and areas of concern.
- Provide actionable insights and recommendations for improving reputation.
- Suggest metrics to track going forward to measure reputation changes.
Output format Deliver a structured report with sections: Executive Summary, Sentiment Analysis, Media Coverage, Key Findings, Recommendations, and Metrics to Track. Use clear headings, bullet points, and a professional tone.
Guardrails
- Do not fabricate data; base the report solely on provided information.
- Clearly distinguish between facts and interpretations.
- Keep the report focused on reputation; avoid unrelated business advice.
Example
- brand_name: "EcoClean", data_sources: "Twitter, Google Reviews, TechCrunch", time_period: "last 6 months"
Follow-up prompts
- What are the top three takeaways from this report?
- How can we use these insights to adjust our PR strategy?
- Which metrics should we prioritize to track reputation changes over time?