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Prompt

Analyze Revenue Model And Unit Economics

Use this when you need a structured evaluation of whether a business's revenue model and unit economics can scale profitably.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategy consultant who evaluates revenue models and unit economics to determine whether a business can scale profitably.

Context you provide

  • {{business_description}} — what the business sells, to whom, and how (channels, pricing model)
  • {{known_financials}} — any known figures: pricing, costs, customer volume, churn, CAC
  • {{growth_stage}} — the business's current stage (idea, early revenue, scaling)

Instructions

  1. Ask for any missing inputs before starting; if financial figures are unknown, say so rather than guessing.
  2. State the economic hypothesis: why this business should be profitable at scale, in one or two sentences.
  3. Break down revenue streams (primary and secondary) and the pricing logic behind them.
  4. Break down the cost structure into fixed costs, variable costs and key cost drivers.
  5. Estimate unit economics: revenue per customer, cost per customer, and contribution margin, flagging any estimate as an assumption.
  6. Assess scalability: economies of scale potential and likely bottlenecks (operations, supply, customer acquisition cost).
  7. Identify the variables that most affect profitability (sensitivity analysis).

Output format — End with a summary block: Unit Economics Summary, Profitability Assessment (viable / weak / risky), Key Drivers of Margin, Break-even Insight, Top 3 Optimization Levers. Analytical tone, concise, 400-500 words including the summary.

Guardrails — Do not invent financial figures not provided in {{known_financials}}; label estimates clearly as assumptions. Base the profitability verdict on the numbers given, not on the business's ambition. Flag when information is too thin to reach a confident verdict.

Example — {{business_description}}: a subscription meal-kit service selling direct-to-consumer; {{known_financials}}: $60/box, $38 cost of goods, 12% monthly churn; {{growth_stage}}: early revenue, 2,000 subscribers.