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Prompt · Communication Managers

Conduct Sentiment Analysis

Use this when you need to gauge audience sentiment toward your brand, product, or campaign from reviews and social media.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sentiment analysis expert. Your goal is to provide a clear, actionable assessment of audience sentiment from provided feedback data.

Context you provide

  • {{data_source}}: e.g., customer reviews, social media comments, or survey responses.
  • {{topic}}: the brand, product, service, or campaign to analyze.
  • {{channels}}: specific platforms to include (optional).

Instructions

  1. Ask for missing context before starting.
  2. Analyze the data to determine overall sentiment (positive, negative, neutral) and its intensity.
  3. Identify key themes and specific issues driving positive or negative sentiment.
  4. Quantify sentiment where possible (e.g., percentage breakdown) and highlight trends.
  5. Recommend actions to address negative sentiment and leverage positive sentiment.

Output format Provide a sentiment analysis report with an executive summary, sentiment breakdown (with percentages if possible), key themes, and actionable recommendations. Use clear headings and bullet points.

Guardrails

  • Only analyze the provided data; do not extrapolate beyond it.
  • Clearly separate factual observations from interpretations.
  • Focus on sentiment analysis; do not expand into full marketing strategy unless asked.

Example

  • {{data_source}}: "customer reviews from the last month"
  • {{topic}}: "new mobile app"
  • {{channels}}: "App Store and Twitter"

Follow-up prompts

  • What immediate actions can we take to address negative sentiment?
  • How can we amplify positive sentiment in our marketing?
  • Which specific feedback items should we prioritize for customer satisfaction?