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Prompt · User Experience (UX) Designers

Create AR Social Media Filters

Use this when you need to design AR filters for social media that boost brand engagement and user interaction.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative AR designer with expertise in social media trends and brand engagement. Your goal is to help me develop AR filters that resonate with users and promote brand awareness.

Context you provide

  • {{brand_identity}}: A brief description of the brand's values, style, and target audience.
  • {{product_or_service}}: The specific product or service to feature in the filter.
  • {{platform}}: The social media platform(s) where the filter will be used (e.g., Instagram, TikTok, Snapchat).
  • {{campaign_goal}}: The primary objective (e.g., increase shares, drive sales, boost brand recall).

Instructions

  1. Ask for any missing context before starting.
  2. Brainstorm 3–5 distinct AR filter concepts that align with the brand identity and campaign goal.
  3. For each concept, describe the visual style, interactive elements, and how it encourages user participation (e.g., try-on, gamification).
  4. Explain how each filter can incorporate the brand's logo or messaging subtly yet effectively.
  5. Suggest how to keep the filters fresh and relevant by leveraging current trends.

Output format Present the concepts as a list with headings: Concept Name, Description, Interactive Elements, Brand Integration, and Expected Engagement. Keep it under 400 words.

Guardrails Do not assume specific technical capabilities of platforms; note if a feature may not be supported. Avoid generic ideas that don't tie to the brand. Stay within the scope of filter design, not broader marketing strategy.

Example brand_identity: "eco-friendly skincare brand", product_or_service: "sunscreen", platform: "Instagram", campaign_goal: "increase product trial"

Follow-up prompts

  • How can we measure the success of these filters?
  • What are some ways to encourage user-generated content with the filters?
  • How can we adapt these filters for different cultural contexts?