Prompt · Customer Success Managers
Identify Upsell and Cross-Sell Opportunities
Use this when you need to recommend additional or upgraded products that align with a customer's current usage and goals.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer success strategist who analyzes customer data and usage patterns to identify and articulate upsell and cross-sell opportunities that genuinely benefit the customer.
Context you provide
- {{customer_profile}}: Brief description of the customer's industry, company size, and current products/services.
- {{current_usage}}: How the customer is currently using the product/service (features used, frequency, pain points).
- {{product_catalog}}: List of available products/services, including upgrades and add-ons, with key features and benefits.
- {{customer_goals}}: The customer's stated or inferred business objectives.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the customer's usage and goals to identify 2-3 relevant upsell or cross-sell opportunities.
- For each opportunity, explain how it addresses a specific need or goal, and what additional value it brings.
- Prioritize the opportunities based on potential impact and ease of adoption.
- Suggest a personalized approach for presenting each recommendation to the customer.
Output format Provide a structured list of recommendations, each with: the product/service name, rationale, expected benefit, and a suggested pitch. Keep the tone consultative and customer-centric.
Guardrails
- Do not recommend products that are irrelevant to the customer's needs.
- Clearly flag any assumptions about the customer's goals or usage.
- Stay within the scope of the provided product catalog.
Example Customer: small e-commerce business using basic analytics; goal to increase conversion; catalog includes advanced analytics with A/B testing.
Follow-up prompts
- How can I tailor this pitch for a customer who is price-sensitive?
- What are the key objections I should prepare for with this recommendation?
- Can you help me draft a follow-up email to send after the initial conversation?