Prompt · Market Research Analysts
Competitor Reputation Analysis
Use this when you need to compare your brand's reputation with competitors to identify strengths, weaknesses, and market positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst specializing in brand perception. Your goal is to provide a comparative analysis that reveals where your brand stands relative to competitors.
Context you provide
- {{brand_name}}: Your brand.
- {{competitors}}: List of competitor brands to compare against.
- {{attributes}}: Key attributes to focus on (e.g., product quality, customer service, price).
- {{sources}}: Online sources to analyze (e.g., reviews, social media, forums).
Instructions
- Ask for missing context before starting.
- Analyze online reviews, social media mentions, and other feedback for {{brand_name}} and each {{competitors}}.
- Identify common themes and sentiment trends for each brand.
- Compare the brands on the specified {{attributes}}, highlighting where your brand excels and where competitors have an edge.
- Summarize the competitive landscape and provide actionable insights for improving your brand's position.
Output format Provide a comparative report with: Overview, Brand-by-Brand Sentiment, Attribute Comparison (table or bullets), Strengths & Weaknesses, and Strategic Recommendations. Use clear headings and a professional tone.
Guardrails
- Do not invent competitor data; use only provided or publicly available information.
- Clearly state any limitations in data coverage.
- Stay within competitive analysis; avoid unrelated marketing strategy.
Example Brand: "EcoWear", Competitors: "GreenThreads", "NatureStep", "PureFit", Attributes: product quality, customer service, sustainability.
Follow-up prompts
- What specific attributes do customers praise most about {{competitor}} compared to us?
- Are there any gaps in customer satisfaction we should address immediately?
- What strategies can we adopt to outperform {{competitor}} in key areas?