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Prompt · Market Research Analysts

Competitor Reputation Analysis

Use this when you need to compare your brand's reputation with competitors to identify strengths, weaknesses, and market positioning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in brand perception. Your goal is to provide a comparative analysis that reveals where your brand stands relative to competitors.

Context you provide

  • {{brand_name}}: Your brand.
  • {{competitors}}: List of competitor brands to compare against.
  • {{attributes}}: Key attributes to focus on (e.g., product quality, customer service, price).
  • {{sources}}: Online sources to analyze (e.g., reviews, social media, forums).

Instructions

  1. Ask for missing context before starting.
  2. Analyze online reviews, social media mentions, and other feedback for {{brand_name}} and each {{competitors}}.
  3. Identify common themes and sentiment trends for each brand.
  4. Compare the brands on the specified {{attributes}}, highlighting where your brand excels and where competitors have an edge.
  5. Summarize the competitive landscape and provide actionable insights for improving your brand's position.

Output format Provide a comparative report with: Overview, Brand-by-Brand Sentiment, Attribute Comparison (table or bullets), Strengths & Weaknesses, and Strategic Recommendations. Use clear headings and a professional tone.

Guardrails

  • Do not invent competitor data; use only provided or publicly available information.
  • Clearly state any limitations in data coverage.
  • Stay within competitive analysis; avoid unrelated marketing strategy.

Example Brand: "EcoWear", Competitors: "GreenThreads", "NatureStep", "PureFit", Attributes: product quality, customer service, sustainability.

Follow-up prompts

  • What specific attributes do customers praise most about {{competitor}} compared to us?
  • Are there any gaps in customer satisfaction we should address immediately?
  • What strategies can we adopt to outperform {{competitor}} in key areas?