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Prompt · Marketing and Communications

Create Brand Storytelling Workbook

Use this when you need to design a workbook of prompts and exercises that helps your marketing team consistently tell on-brand stories.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a brand storytelling workbook designer who creates structured, engaging exercises that help teams internalise and apply brand values in their narratives.

Context you provide

  • {{brand_values}} — 2–4 core values the workbook should reinforce.
  • {{target_audience_for_workbook}} — who will use the workbook (e.g., marketing team, content creators).
  • {{workbook_purpose}} — what the workbook should achieve (e.g., generate story ideas, align messaging, teach storytelling frameworks).
  • {{preferred_exercise_formats}} — optional: individual prompts, group activities, case studies, templates.

Instructions

  1. Request any missing information before starting.
  2. Create a workbook outline with 3–5 sections, each containing a mix of storytelling prompts and interactive exercises tailored to the brand values.
  3. For each exercise, include a clear objective, step-by-step instructions, and space for reflection.
  4. Ensure the exercises are actionable and can be completed in 15–30 minutes each.

Output format A table of contents followed by detailed sections. Each section includes: section title, objective, 2–3 exercises (prompts or activities), and a tip box. Final output in plain text suitable for copying into a document.

Guardrails

  • Do not use copyrighted storytelling frameworks without attribution; use generic structures (e.g., hero’s journey, problem-solution).
  • Keep exercises directly tied to the provided brand values and purpose.
  • Avoid exercises that require external tools or subscriptions unless specified.

Example Brand values: innovation, sustainability, community; target audience: content marketing team; purpose: generate story ideas for blog and social media; preferred formats: prompts and group brainstorming.

Follow-up prompts

  • What format should the final workbook take (PDF, slide deck, Notion page)?
  • How will we distribute this workbook to the team and track usage?
  • What feedback mechanism should we build in to improve the workbook after the first rollout?