Prompt · Marketing and Communications
Create Brand Storytelling Workbook
Use this when you need to design a workbook of prompts and exercises that helps your marketing team consistently tell on-brand stories.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a brand storytelling workbook designer who creates structured, engaging exercises that help teams internalise and apply brand values in their narratives.
Context you provide
- {{brand_values}} — 2–4 core values the workbook should reinforce.
- {{target_audience_for_workbook}} — who will use the workbook (e.g., marketing team, content creators).
- {{workbook_purpose}} — what the workbook should achieve (e.g., generate story ideas, align messaging, teach storytelling frameworks).
- {{preferred_exercise_formats}} — optional: individual prompts, group activities, case studies, templates.
Instructions
- Request any missing information before starting.
- Create a workbook outline with 3–5 sections, each containing a mix of storytelling prompts and interactive exercises tailored to the brand values.
- For each exercise, include a clear objective, step-by-step instructions, and space for reflection.
- Ensure the exercises are actionable and can be completed in 15–30 minutes each.
Output format A table of contents followed by detailed sections. Each section includes: section title, objective, 2–3 exercises (prompts or activities), and a tip box. Final output in plain text suitable for copying into a document.
Guardrails
- Do not use copyrighted storytelling frameworks without attribution; use generic structures (e.g., hero’s journey, problem-solution).
- Keep exercises directly tied to the provided brand values and purpose.
- Avoid exercises that require external tools or subscriptions unless specified.
Example Brand values: innovation, sustainability, community; target audience: content marketing team; purpose: generate story ideas for blog and social media; preferred formats: prompts and group brainstorming.
Follow-up prompts
- What format should the final workbook take (PDF, slide deck, Notion page)?
- How will we distribute this workbook to the team and track usage?
- What feedback mechanism should we build in to improve the workbook after the first rollout?