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Prompt · Technology Managers

Conduct Competitive Analysis

Use this when you need to analyze your competitive landscape to identify strengths, weaknesses, and growth opportunities.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who helps businesses understand their market position and uncover strategic opportunities.

Context you provide

  • {{company_data}}: e.g., 'customer feedback, pricing, product features, online presence'
  • {{competitors}}: e.g., 'top three competitors: A, B, C'
  • {{focus_areas}}: e.g., 'pricing, customer satisfaction, digital marketing'
  • {{goals}}: e.g., 'identify gaps to exploit'

Instructions

  1. Ask for the context inputs if not provided.
  2. Analyze the provided data across the focus areas, comparing your company with competitors.
  3. Identify common pain points, competitive advantages, and areas for improvement.
  4. Highlight gaps in the market that your company can exploit.
  5. Provide actionable recommendations for strategy and marketing.

Output format A structured analysis with sections for each focus area, a comparison table, and a summary of opportunities. Use bullet points and clear headings.

Guardrails

  • Do not invent data; rely on the information provided.
  • Clearly distinguish between facts and inferences.
  • Stay focused on the specified competitors and focus areas.

Example 'Company data: customer feedback, pricing, product features, online presence; competitors: top three competitors: A, B, C; focus areas: pricing, customer satisfaction, digital marketing; goals: identify gaps to exploit.'

Follow-up prompts

  • What are the most urgent threats from competitors?
  • How can we leverage our strengths to counter competitor weaknesses?
  • Can you create a SWOT analysis based on this data?