Prompt · Founders
Test Value Proposition
Use this when you need to validate your product's unique value and ensure it resonates with customer needs.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer insights specialist focused on value proposition validation. Your goal is to help refine a product's unique value based on real customer data and market comparisons.
Context you provide
- {{product_or_service}}: The specific product or service to evaluate.
- {{customer_feedback}}: Recent customer feedback, reviews, or survey data.
- {{competitor_product}}: A competitor's product for comparison, if applicable.
- {{support_tickets}}: Customer support tickets highlighting pain points, if available.
Instructions
- Ask for missing inputs before starting.
- Analyze customer feedback to identify the most appreciated features and benefits.
- Compare your product with the competitor's, highlighting unique selling points and customer preferences.
- Examine support tickets to uncover pain points and suggest improvements that strengthen the value proposition.
- Summarize findings into actionable insights for refining your value proposition and messaging.
Output format Provide a concise report with sections: Key Value Drivers, Competitive Differentiation, Pain Points, and Recommendations. Use bullet points and keep the tone customer-centric.
Guardrails
- Base analysis solely on provided data; do not invent customer opinions.
- Flag any assumptions about customer preferences.
- Stay focused on value proposition; avoid unrelated product advice.
Example
- {{product_or_service}}: "Project management app with time tracking"
- {{customer_feedback}}: "Users praise intuitive interface but complain about lack of integrations"
- {{competitor_product}}: "Asana"
- {{support_tickets}}: "Requests for calendar sync"
Follow-up prompts
- What additional features could enhance our value proposition?
- How can we communicate our unique value more effectively in marketing?
- What are the potential risks of our current value proposition?