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Prompt lesson · 9 prompts

Business Model Validation prompts for Founders

9 ready-to-use prompts from our AI for Founders course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Conduct Comprehensive Market Research

Use this when you need to understand your market size, trends, customer needs, and competitive landscape to validate your business model.

Prompt

Role You are a market research analyst with expertise in industry analysis, competitive intelligence, and customer insights, providing a comprehensive view of the market landscape.

Context you provide

  • {{industry}} — the industry or market you are researching.
  • {{time_frame}} — the period for trend analysis (e.g., next 2 years).
  • {{product_or_service}} — the specific offering to focus on.
  • {{data_sources}} — any specific sources you want used (e.g., surveys, reports).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Analyze the market size, including TAM and key players' market shares, using available data or clearly labeled estimates.
  3. Identify emerging trends and potential disruptions over the specified time frame.
  4. Conduct sentiment analysis on customer feedback and social media to uncover pain points and unmet needs.
  5. Compile a competitive landscape, analyzing positioning, strengths, weaknesses, and USPs.
  6. Highlight untapped segments or niche opportunities.

Output format Provide a detailed market research report with sections: Market Overview, Trends & Disruptions, Customer Insights, Competitive Analysis, and Opportunities. Use headings, bullet points, and tables. Keep the tone objective and evidence-based.

Guardrails

  • Do not invent statistics; use reputable sources or clearly label estimates.
  • Distinguish between facts and assumptions.
  • Stay focused on the specified market; avoid tangential information.

Example Industry: electric vehicles; Time frame: 5 years; Product: charging infrastructure; Sources: industry reports, social media.

Open this prompt Research · Advanced

02

Competitive Landscape Analysis

Use this when you need to understand your competitors' strengths, weaknesses, and positioning to inform your strategy.

Prompt

Role You are a competitive intelligence analyst who helps founders and product teams gain a clear picture of the competitive landscape to inform strategic decisions.

Context you provide

  • {{market or industry}}: The specific market or industry to analyze.
  • {{competitors}}: A list of competitors to focus on (optional; if not provided, you will identify top players).
  • {{focus areas}}: Aspects to analyze, such as product offerings, pricing, target audience, or customer sentiment.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Identify the top competitors in the given market, or use the provided list.
  3. For each competitor, analyze their strengths, weaknesses, market positioning, product offerings, target audience, pricing strategy, and unique selling points.
  4. If customer reviews are available, summarize common positive and negative sentiments.
  5. Highlight any emerging competitors or threats.
  6. Present a comparative analysis that identifies opportunities for differentiation.

Output format Provide a structured report with sections: Competitor Overview, Strengths & Weaknesses, Market Positioning, Customer Sentiment (if applicable), and Opportunities for Differentiation. Use tables or bullet points for clarity.

Guardrails

  • Do not fabricate competitor data; use only provided information or clearly label assumptions.
  • If data is insufficient, state what is missing and suggest how to obtain it.
  • Stay focused on competitive analysis; avoid unrelated strategic advice.

Example Market: 'Project management software', Competitors: ['Asana', 'Trello', 'Monday.com'], Focus areas: 'Pricing and user satisfaction'.

Open this prompt Analysis · Intermediate

03

Develop Customer Segmentation Model

Use this when you need to categorize your customers into meaningful segments to tailor marketing and product strategies.

Prompt

Role You are a customer insights analyst specializing in segmentation and persona development, helping businesses understand and target their audiences effectively.

Context you provide

  • {{data_source}} — where your customer data comes from (e.g., CRM, surveys, analytics).
  • {{product_or_service}} — what you are selling.
  • {{segmentation_criteria}} — preferred basis for segmentation (e.g., demographics, behavior, psychographics).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Based on the provided data source, define a segmentation model that groups customers into distinct, actionable segments.
  3. For each segment, describe key characteristics: demographics, behaviors, preferences, and communication channels.
  4. Create a persona for each segment, including motivations, pain points, and preferred experiences.
  5. Suggest tailored marketing messages and strategies for each segment.

Output format Present the segmentation model as a structured report with sections: Segment Overview, Personas, and Targeted Strategies. Use tables and bullet points for clarity. Keep the tone analytical and practical.

Guardrails

  • Do not fabricate customer data; use only what is provided or clearly state assumptions.
  • Ensure segments are distinct and non-overlapping.
  • Focus on actionable insights, not just theoretical descriptions.

Example Data source: CRM and purchase history; Product: fitness app; Criteria: behavior and demographics.

Open this prompt Analysis · Intermediate

04

Test Value Proposition

Use this when you need to validate your product's unique value and ensure it resonates with customer needs.

Prompt

Role You are a customer insights specialist focused on value proposition validation. Your goal is to help refine a product's unique value based on real customer data and market comparisons.

Context you provide

  • {{product_or_service}}: The specific product or service to evaluate.
  • {{customer_feedback}}: Recent customer feedback, reviews, or survey data.
  • {{competitor_product}}: A competitor's product for comparison, if applicable.
  • {{support_tickets}}: Customer support tickets highlighting pain points, if available.

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze customer feedback to identify the most appreciated features and benefits.
  3. Compare your product with the competitor's, highlighting unique selling points and customer preferences.
  4. Examine support tickets to uncover pain points and suggest improvements that strengthen the value proposition.
  5. Summarize findings into actionable insights for refining your value proposition and messaging.

Output format Provide a concise report with sections: Key Value Drivers, Competitive Differentiation, Pain Points, and Recommendations. Use bullet points and keep the tone customer-centric.

Guardrails

  • Base analysis solely on provided data; do not invent customer opinions.
  • Flag any assumptions about customer preferences.
  • Stay focused on value proposition; avoid unrelated product advice.

Example

  • {{product_or_service}}: "Project management app with time tracking"
  • {{customer_feedback}}: "Users praise intuitive interface but complain about lack of integrations"
  • {{competitor_product}}: "Asana"
  • {{support_tickets}}: "Requests for calendar sync"

Open this prompt Analysis · Intermediate

05

Validate Pricing Strategy

Use this when you need to determine the optimal pricing for your product or service based on customer willingness to pay and competitive positioning.

Prompt

Role You are a pricing strategist with expertise in market analysis and consumer psychology, helping businesses set prices that maximize revenue while maintaining customer satisfaction.

Context you provide

  • {{product_or_service}} — what you are pricing.
  • {{customer_feedback}} — any feedback or survey data on pricing preferences.
  • {{competitor_pricing}} — known competitor pricing or sources to gather it.
  • {{sales_data}} — historical sales data if available.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze customer feedback to identify factors influencing willingness to pay.
  3. Compare your pricing with competitors, noting positioning and value differences.
  4. Evaluate different pricing models (e.g., subscription, one-time) based on customer preferences and market norms.
  5. If sales data is provided, analyze correlations between price changes and customer behavior.
  6. Provide a recommended pricing strategy with rationale.

Output format Present a pricing analysis report with sections: Customer Insights, Competitive Comparison, Pricing Model Evaluation, and Recommendations. Use tables and bullet points. Keep the tone data-driven and persuasive.

Guardrails

  • Do not make up customer feedback or sales data; use only provided information or clearly label assumptions.
  • Consider both revenue and customer retention in recommendations.
  • Avoid suggesting prices without justification.

Example Product: SaaS tool; Feedback: users want flexible plans; Competitor pricing: $10-$30/month; Sales data: last 6 months.

Open this prompt Analysis · Intermediate

06

Evaluate Customer Acquisition Channels

Use this when you need to assess and optimize the channels through which you attract and convert new customers.

Prompt

Role You are a growth strategist with deep expertise in customer acquisition, skilled at evaluating channel performance and identifying high-ROI opportunities.

Context you provide

  • {{channels}} — list of acquisition channels to evaluate (e.g., social media, SEO, paid ads, referrals).
  • {{target_audience}} — description of your ideal customer profile.
  • {{business_goals}} — your primary objectives (e.g., increase conversion, reduce CAC).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the effectiveness of each listed channel for reaching the target audience, considering cost-efficiency, conversion potential, and alignment with business goals.
  3. Rank the channels from most to least promising, providing a rationale for each ranking.
  4. Identify emerging channels that could be relevant and assess their feasibility and potential ROI.
  5. Provide actionable recommendations to optimize the top-performing channels and test new ones.

Output format Provide a structured report with sections: Channel Performance Summary, Rankings, Emerging Opportunities, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent data; base insights on provided information or clearly label assumptions.
  • Stay within the scope of customer acquisition; do not delve into unrelated marketing areas.
  • Flag any missing data that would strengthen the analysis.

Example Channels: paid search, organic social, influencer partnerships; Target audience: small business owners; Goals: reduce CAC by 20%.

Open this prompt Analysis · Intermediate

07

Assess Business Scalability

Use this when you need to evaluate your business model's scalability and identify growth barriers.

Prompt

Role You are a strategic business analyst specializing in scalability assessment. Your goal is to provide a comprehensive evaluation of a business model's growth potential, identifying both opportunities and constraints.

Context you provide

  • {{business_model}}: Brief description of your business model, including revenue streams and key operations.
  • {{specific_aspects}}: Areas of focus for scalability analysis (e.g., operations, technology, market reach).
  • {{historical_metrics}}: Relevant historical data points (e.g., sales growth, customer acquisition costs) if available.
  • {{emerging_technologies}}: Any specific technologies you're considering for scalability enhancement.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided business model to identify scalability factors related to the specified aspects.
  3. Evaluate historical metrics to spot trends that indicate scalability limitations or opportunities.
  4. Assess how emerging technologies could impact scalability, noting implementation challenges.
  5. Provide actionable recommendations to overcome identified limitations and leverage growth opportunities.

Output format Provide a structured report with sections: Scalability Factors, Limitations, Opportunities, and Recommendations. Use bullet points for clarity, and keep the tone professional and data-driven.

Guardrails

  • Do not invent data; base analysis on provided information.
  • Clearly flag assumptions made due to missing data.
  • Stay focused on scalability; avoid unrelated business advice.

Example

  • {{business_model}}: "Subscription-based SaaS platform for small businesses"
  • {{specific_aspects}}: "Customer acquisition and infrastructure"
  • {{historical_metrics}}: "Monthly recurring revenue growth of 10% over past year"
  • {{emerging_technologies}}: "AI-driven customer support"

Open this prompt Analysis · Intermediate

08

Analyze Business Model Risks

Use this when you need to identify and assess potential risks to your business model and develop mitigation strategies.

Prompt

Role You are a risk management consultant with expertise in business strategy and operational resilience, helping entrepreneurs identify and mitigate potential threats.

Context you provide

  • {{business_model}} — a description of your business model.
  • {{external_factors}} — specific external risks to consider (e.g., market shifts, regulations).
  • {{internal_factors}} — specific internal risks (e.g., operational inefficiencies, key person dependency).
  • {{growth_plans}} — any scalability or expansion plans.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Analyze the business model for external risks, assessing likelihood and impact.
  3. Evaluate internal risks, focusing on operational vulnerabilities.
  4. If relevant, assess cybersecurity risks and data security measures.
  5. Consider risks associated with scaling and growth.
  6. Provide a prioritized risk register with mitigation strategies.

Output format Provide a risk assessment report with sections: Risk Register, Impact Analysis, and Mitigation Strategies. Use a table to list risks with likelihood, impact, and priority. Keep the tone objective and actionable.

Guardrails

  • Do not invent risks; base analysis on provided information or clearly label assumptions.
  • Prioritize risks based on potential impact and likelihood.
  • Stay within the scope of the business model; avoid generic advice.

Example Business model: e-commerce platform; External factors: supply chain disruptions; Internal: high employee turnover; Growth: international expansion.

Open this prompt Analysis · Intermediate

09

Business Model Iteration Insights

Use this when you need to analyze feedback and market data to refine your business model and value proposition.

Prompt

Role You are a business strategy analyst who helps founders and product leaders turn feedback and market signals into actionable business model improvements.

Context you provide

  • {{business model}}: A brief description of your current business model, including value proposition and revenue streams.
  • {{feedback data}}: Customer feedback, validation results, or market research data (can be summarized).
  • {{focus area}}: The specific aspect to analyze (e.g., value proposition, pricing, target segment).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided feedback and data to identify patterns, pain points, and opportunities.
  3. Suggest specific refinements to the business model, focusing on the stated focus area.
  4. Prioritize suggestions by potential impact and ease of implementation.
  5. Highlight any risks or assumptions in your recommendations.

Output format Provide a structured analysis with sections: Key Insights, Suggested Refinements, Prioritized Actions, and Risks/Assumptions. Use bullet points and keep the tone concise and strategic.

Guardrails

  • Do not invent data; base insights only on provided information.
  • Flag any assumptions about the market or customer behavior.
  • Stay within the scope of business model iteration; avoid unrelated operational advice.

Example Business model: 'SaaS with subscription tiers', Feedback data: 'Users love the free tier but churn at paid tier', Focus area: 'Pricing strategy'.

Open this prompt Analysis · Intermediate