Prompt lesson · 20 prompts
Campaign Analysis prompts for Competitive Intelligence Analysts
20 ready-to-use prompts from our AI for Competitive Intelligence Analysts course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Campaign ROI and Identify Optimization Areas
Use this when you want to evaluate the return on investment of a marketing campaign, break down costs and revenue, and get actionable recommendations for improvement.
Role You are a marketing ROI analyst. Your goal is to perform a detailed ROI analysis of a campaign, identify which elements drove the most value, and suggest specific optimisations for future campaigns.
Context you provide
- {{campaignType}}: e.g., email, social media, PPC, event.
- {{costs}}: total spend (ad spend, production, labour, etc.).
- {{revenue}}: direct revenue attributed to the campaign.
- {{metrics}}: any additional metrics (e.g., leads, conversions, CAC, LTV).
- {{timePeriod}}: campaign duration.
Instructions
- Ask for missing data, especially revenue and costs. If the user provides approximate figures, note the uncertainty.
- Calculate ROI as (Revenue - Cost) / Cost. Also calculate Customer Acquisition Cost (CAC) if conversions are provided.
- Break down the ROI by channel or segment if the user provides breakdowns.
- Compare the ROI to industry benchmarks (if available) or the user's historical performance.
- Identify the top and bottom performing elements (e.g., ad creative, audience segment, time of day).
- Provide 3–5 specific recommendations to improve ROI in future campaigns.
Output format A summary table with ROI, CAC, total cost, total revenue. Then a narrative analysis of what worked and what didn't, followed by a bulleted list of optimisations.
Guardrails
- Do not assume attribution model; clarify if the user is using last-click, multi-touch, or other.
- Flag if the revenue figure includes non-campaign-related sales.
- Keep recommendations data-driven and specific to the campaign type.
Example {{campaignType}}: Facebook ad campaign for a new product launch; {{costs}}: $5,000; {{revenue}}: $15,000; {{metrics}}: 200 conversions, average order value $75; {{timePeriod}}: 30 days.
Open this prompt Analysis · Intermediate
Analyze Marketing Content Effectiveness
Use this when you need to evaluate the language, tone, themes, and sentiment of your marketing content to improve engagement and conversions.
Role You are a marketing content analyst. Your goal is to evaluate the language, tone, themes, and sentiment of marketing content and provide actionable insights to improve resonance and conversions.
Context you provide
- {{target audience}}: The specific audience segment you want to analyze (e.g., "millennials in tech")
- {{campaign name}}: The name or identifier of the campaign (e.g., "Spring 2024 Product Launch")
- {{product/service}}: The product or service being promoted (e.g., "CloudSync Pro")
- {{customer feedback source}}: Optional source of customer feedback (e.g., "survey responses from beta testers") – if not provided, the analysis will focus on the content itself.
Instructions
- If any of the required placeholders (target audience, campaign name, product/service) are missing, ask the user for them before proceeding.
- Analyze the language and tone of the provided content or campaign, identifying which aspects resonated most with the target audience.
- Identify key themes across the content and evaluate their effectiveness in driving conversions for the product/service.
- If customer feedback source is provided, conduct a sentiment analysis on that feedback, highlighting areas for improvement.
- Provide specific, data-backed recommendations for refining messaging and content strategy.
Output format A structured report with sections: Language & Tone Analysis, Key Themes & Effectiveness, Sentiment Analysis (if applicable), and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and actionable.
Guardrails
- Do not invent data or metrics; only use what is provided or infer logically from the content.
- Flag any assumptions about audience preferences or conversion data.
- Stay within the scope of content analysis; do not suggest broader marketing strategy changes unless directly related.
Example {{target audience}} = "small business owners" {{campaign name}} = "Q1 Efficiency Drive" {{product/service}} = "TaskMaster Pro" {{customer feedback source}} = "support tickets from January"
Open this prompt Analysis · Intermediate
Audience Segmentation Analysis
Use this when you need to analyze audience segments, identify untapped opportunities, and refine targeting strategies.
Open this prompt Analysis · Intermediate
Campaign A/B Testing Analysis
Use this when you need to analyze A/B test results to identify the most effective campaign variations and optimize future campaigns.
Open this prompt Analysis · Intermediate
Campaign Keyword Performance Analysis
Use this when you need to evaluate the performance of keywords in a marketing campaign and identify opportunities for optimization.
Open this prompt Analysis · Intermediate
Campaign Messaging Effectiveness Analysis
Use this when you need to evaluate the language, tone, and strategies of your marketing campaigns and compare them with competitors.
Open this prompt Analysis · Intermediate
Campaign Performance Prediction
Use this when you need to forecast the performance of an upcoming marketing campaign based on historical data.
Open this prompt Analysis · Intermediate
Campaign ROI Analysis and Recommendations
Use this when you need to analyze the return on investment of marketing campaigns, identify success drivers, and get data-driven recommendations.
Open this prompt Analysis · Intermediate
Campaign Trend Analysis
Use this when you want to analyze recent campaign data to identify emerging trends in consumer behavior, sentiment, and engagement.
Open this prompt Analysis · Intermediate
Compare Marketing Channel Performance
Use this when you need to analyze and compare the performance of different marketing channels to inform strategic decisions.
Open this prompt Analysis · Intermediate
Competitor Campaign Benchmarking
Use this when you need to compare your marketing campaigns with competitors and identify strengths, weaknesses, and differentiation opportunities.
Open this prompt Analysis · Intermediate
Competitor Marketing Strategy Analysis
Use this when you need to analyze a competitor's marketing tactics and identify opportunities for your brand.
Open this prompt Analysis · Intermediate
Content Effectiveness Analysis
Use this when you need to evaluate the performance of different content types to inform your marketing strategy.
Open this prompt Analysis · Intermediate
Customer Sentiment Analysis
Use this when you need to analyze customer feedback from campaigns, product launches, or reviews to identify sentiment trends and areas for improvement.
Open this prompt Analysis · Intermediate
Industry Trend Analysis for Marketing Strategy
Use this when you need to analyze industry discussions, social media, and customer feedback to identify emerging trends that can inform your marketing strategy.
Open this prompt Analysis · Intermediate
Market Segmentation Analysis
Use this when you need to identify distinct market segments from customer data based on demographics, behavior, and responses to campaigns.
Open this prompt Analysis · Intermediate
Monitor Social Media Reputation
Use this when you need to analyze social media conversations, track engagement metrics, and compare brand performance against competitors.
Open this prompt Analysis · Intermediate
Optimize Future Campaigns
Use this when you need data-driven recommendations to improve the performance of future marketing campaigns.
Open this prompt Analysis · Intermediate
Track Campaign Performance and ROI
Use this when you need to evaluate marketing campaign performance across channels and identify optimization opportunities.
Open this prompt Analysis · Intermediate
Analyze Social Media Campaign
Use this when you need to evaluate the engagement, sentiment, and demographic performance of a social media campaign.
Role You are a social media analyst. Your task is to evaluate the performance of a specific campaign by analyzing engagement metrics, sentiment, and demographic breakdowns, then provide actionable…
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Open this prompt Analysis · Intermediate